Relevant’s technologies

For us at Relevant different tools and technologies for online advertising and online media are everyday life and we know them extensively. Technology choices are made carefully taking into account each customer’s unique needs and goals. We are constantly following the industry and we will get current information on the most suitable solutions for you. We assist in system selection, deployment, and we provide support services and training for the use of systems.

We have a command of eg. the use of these systems:

Examples of the technologies we offer:

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Data Management Platform – DMP

Would you like to use your valuable data more effectively and engage existing customers, find new ones and increase sales? Data Management Platform collects real-time data from all devices and applications. Data collected and enriched with DMP can be used to personalize content, target and retarget advertising, and most importantly to increase sales.

Advanced programmatic reporting across multiple SSPs and Adservers

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicatedWe solved the challenge by developing a tool – Relevant Yield – that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Distribution and management of online advertising and Ad server consulting

Adserver integration and implementation requires ad management skills and thorough knowledge of ad operations and trafficking. When it comes to publishers’ technologies, adserver is one of the most important tools. In most cases it is most cost-effective to ask an experienced professional for assistance, rather than trying to figure out and manage everything by yourself.

GDPR Consent

The Relevant GDPR Consent service is a simple and reliable solution to meet the GDPR requirements of a company’s homepage and prevent data leakage. The service registers users who have consented to the use of cookies by their choices when they first visit the site and do not need to be asked for permission again. The service also prevents the collection of unauthorised data and thus safeguards the site from data leaks.

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