Relevant Yield – Revenue Management Platform
Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated.
We solved the challenge by developing a platform – Relevant Yield – that enables multiple SSPs and Adservers’ monitoring and reporting in one interface. The system saves publishers’ time significantly and provides a detailed view to develop various sources of sales. Dozens of publishers are already using our reporting tool daily.
“The use of Relevant Yield has enabled us to manage our programmatic sales channels more efficiently as we have a clear overview in one place of what takes place in various SSPs. It has also freed up a lot of our team’s time from manual reporting that we have been able to allocate to optimizing yield which has translated into improved earnings for us and enables us to share more real-time view of customers’ programmatic spends with our sales managers.”
– Saku Sahramies, Director, Product Development online&linear, MTV Oy (Part of Bonnier Group)
The most important features:
- Automated reporting of programmatic and direct sales on SSP and Adserver level; broken down per site and placement.
- Cross or individual SSP Metric analysis & reporting: eCPM, fill rate, sold impressions, revenue.
- Automated and manual advertiser mapping from various systems, including advertiser-specific deal sales and openRTB sales.
- Custom dashboards and permissions for individual teams.
- Optimization/Performance dashboards for multiple SSPs (filtered by date, placement, eCPM, SSP and advertiser and other metrics).
- Full API accessibility – any data available in the GUI can also be used by other BI systems: free of charge.
- Supports Pre-bid, Post-bid (Header Bidding) and waterfall solutions.
- Invoice and Statement generation, built for Multi-publisher setups & Programmatic networks.
- Sales forecasting Dashboard, prognosing future sales based on historical data.
Adform, Google AdManager, Smart Adserver, Appnexus (We will add other systems if necessary)
Do you want to see and test Relevant Yield’s features in practice?
Please fill out the form below and we will sent you login to the demo environment: