RelevantYield – Advanced programmatic reporting across multiple SSPs and Adservers
Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated.
We solved the challenge by developing a tool – Relevant Yield – that enables multiple SSPs and Adservers’ monitoring and reporting in one interface. The system saves publishers’ time significantly and provides a detailed view to develop various sources of sales. Dozens of publishers are already using our reporting tool daily.
The most important features:
- Automated reporting of programmatic and direct sales at SSP and Adserver level.
- Cross or individual SSP Metric analysis & reporting: eCPM, fillrate, sold impressions, revenue.
- Automated and manual advertiser mapping from various systems, including advertiser-specific deal sales and openRTB sales.
- Custom dashboards and permissions for different user groups.
- Dashboard for multiple SSPs (filtered by date, placement, eCPM, SSP and advertiser).
- Supports Pre-bid, Post-bid (Header Bidding) and waterfall solutions.
Adform, Google AdManager, Smart Adserver, Appnexus (We will add other systems if necessary)