How to find Relevant Audience segments in Adform?

1. You’ll find Relevant Audience segments in Adform Line item targeting.
Select [DMP Audience] targeting and click |Audience Base +] to open Audience Base:



2. Search “Relevant Audience” or scroll down to view. Click star icon to add Relevant Audience to your favorite data providers or click logo to view segments. You can also search with segment name directly.




3. You can browse and view segments by category:




4. To add a segment or multiple segments to your Adform Line item, click the blue + icon and Save you’re segment targeting by clicking the blue top-right Save button. Remember to save your line item changes.


If you experience any difficulties in finding a specific segment or maybe you just want to explore a segment not featured on the list, please contact datasegment(a)

Learn: How to find Relevant Audience segments in Google display & video 360 or AppNexus.