Quality segments for Advertisers
Relevant Audience is a premium data marketplace which goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are mainly local publishers and other data providers, who will offer data for audience targeting through our solution.
We are always willing to share our data sources with advertisers as well as the methods we have been using for building specific segments. We are continuously developing our segments and new data providers are constantly joining our platform. We have already created a wide range of demographic and interest based segments, as well as more tailored audiences.
How Relevant Audience works?
We are offering a wide range of interesting audience segment variables:
1. IAB interest categories, fx Automotive, Sport, Travel, etc.
2. Demographics, fx gender, age, household income etc
3. Seasonal segments, fx Easter, Holidays, Sports events
4. Data provider specific segments
5. Advertiser tailored segments
You are able to find our offering from DoubleClick Bid Manager, Adform DSP, and Appnexus. Learn how to find Relevant Audience segments in your DSP here.
Advertiser – Benefits from using Relevant Audience
– High quality segmented data for targeting, delivered to advertisers through your own preferred DSP
– Access to data from high quality publishers and data providers
– Generate significant uplift for the advertiser campaign ROI
– Pre-defined audience segments available
– Custom made segments
– Intent data
Besides ready made segments, we are offering tailor audiences based on your needs, and we are also able to offer other services like for example washing digital audiences. Ask for Advertiser tailored segments for free: datasegment(a)relevant-digital.com or send contact request. Stay up to date with Relevant Audience development and order our newsletter here.
We are happy to tell more about our data products and services, please do not hesitate to contact us!