Topical pickups of media development and online advertising

Development in the industry is at times so fast that it is difficult to stay up to date. We follow the industry developing around us with passion and curiosity. We are happy to share with you current phenomena and our own views. 

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

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We are looking for a Fullstack developer

2019/09/23

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Come say hello to us at Dmexco 2019!

2019/08/30

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Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

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Publishers have a problem: Their paywalls are too steep to scale

2019/04/29

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TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?

2019/04/26

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The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2019/04/20

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Data traders’ drop out game has started?

2019/03/27

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How to improve the visibility of ad placements?

2019/02/27

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Advanced programmatic reporting across multiple SSPs and Adservers

2019/02/27

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Relevant is more than ad-tech

2019/02/19

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Where to pay attention to when you want to increase programmatic sales of advertising?

2019/01/24

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Relevant’s Customer Satisfaction

2019/01/22

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Where should you pay attention to when buying data?

2019/01/16

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Where to pay attention to in digital business and marketing in 2019?

2018/12/19

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Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel

2018/12/11

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Growing trend: in-housing in digital marketing

2018/11/27

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Relevant CEO Petri Kokkonen was appointed a chairman of IAB Finland’s board of directors

2018/11/26

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How to collect and make better use of data?

2018/11/19

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Client Side Header Bidding models in Programmatic sales

2018/11/10

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What happens in the Adops?

2018/11/09

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Transparency of the data market in a post-GDPR world

2018/10/05

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Current themes at Dmexco 2018

2018/10/01

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How to select an effective target audience for your ad campaign?

2018/10/01

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Discover the sweet spot between growing subscription revenues and securing advertising intakes

2018/09/19

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Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions

2018/09/04

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Introducing Google Ad Manager

2018/08/28

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Introducing Google Marketing Platform

2018/08/28

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IAB Tech lab launches phase two of OpenRTB 3.0 public comment

2018/08/28

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Relevant joined to IAB Europe’s Transparency & Consent Framework

2018/06/21

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Relevant Digital data survey

2018/05/24

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Unlock the potential of a loyal audience

2018/05/23

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Cxense acquires the Finnish based company Enreach

2018/04/24

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Relevant Audience expands to Latin America

2018/04/10

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EU’s general data protection regulation will affect your web services

2018/04/10

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What is an Ad Server?

2018/04/10

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Native advertising is about distribution – “Content without proper distribution is worthless”

2018/04/01

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GDPR & ePrivacy site compliance – steps you can take today

2018/03/12

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What can Relevant Audience offer Danish advertisers?

2018/03/09

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Expand your quality audiences with lookalike modelling

2018/03/09

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Relevant’s Customer Satisfaction

2018/02/14

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Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten

2018/02/14

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Smart Partners With Google DBM on Programmatic Guaranteed

2018/02/09

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Segment Finder helps advertisers to find valuable segments available on Relevant Audience

2018/01/09

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What is Look-alike Modeling and How Does it Works?

2018/01/08

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New Reader Index reveals discrepancies between content production and consumer preferences

2018/01/03

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My first weeks with Relevant: Samuel Palmér

2017/12/11

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Programmatic – where to pay the most attention right now?

2017/12/11

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Relevant Digital Expands Swedish Operations

2017/12/08

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Top 3 growth drivers in the market for DMPs – Private Data Marketplaces and Data Co-ops

2017/11/25

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Relevant CEO Petri Kokkonen is joining IAB Finland’s board of directors

2017/11/24

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Top 3 growth drivers in the market for DMPs – Artificial Intelligence

2017/11/16

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How to use own data – 3 basic things

2017/11/16

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What’s the Difference Between Google AdSense and DoubleClick AdExchange?

2017/11/13

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The differences in Google Display Network (GDN) and DoubleClick Bid Manager (DBM)?

2017/11/13

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Top 3 growth drivers in the market for DMPs – Single Customer View

2017/11/09

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Smart Expands Programmatic With Rubicon

2017/10/24

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My First Weeks at Relevant: Tuukka Aaltonen

2017/10/12

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Publisher, add the Ads.txt file to your site now!

2017/10/10

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We are now officially ‘Relevant Digital Oy’

2017/10/10

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Hej Sverige! Relevant expands to Sweden!

2017/10/09

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Lippupiste invests in data-driven advertising by utilizing new technology

2017/09/06

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GDPR and the Law of Unintended Consequences

2017/08/15

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Fighting against domain spoofing will help publishers and advertisers alike

2017/08/15

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What audience segments are advertisers interested to buy?

2017/06/02

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My first weeks with Relevant Audience: Olli Järvilehto

2017/05/29

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Tips for a Successful Ad Server Migration

2017/05/18

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Relevant viewpoint: Better Ads Initiative

2017/05/03

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Olli Järvilehto takes lead of commercial development of the Relevant’s data business

2017/04/26

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My first weeks with Relevant Audience: Tiina Kivilahti

2017/04/19

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Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product Owner at Smart AdServer

2017/04/18

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The future of personalization in publishing

2017/04/06

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My first weeks with Relevant AdOps: Suvi Salo

2017/03/15

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How to turn anonymous visitors into loyal customers

2017/03/15

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Relevant Viewpoint: Creative predictions for 2017

2017/03/08

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Premium data marketplace – Relevant Audience

2017/03/01

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Relevant viewpoint: Out of the shadows into the limelight

2017/02/21

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Proposed ePrivacy regulation create problems for programmatic advertising

2017/02/02

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Here we grow again!

2017/01/27

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8 Ways to Boost Your 2017 Programmatic Monetization Strategy

2017/01/27

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Relevant’s Customer Satisfaction

2017/01/16

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Build user profiles with a data management platform (DMP) to increase conversions

2017/01/04

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Deliver Powerful Ad Experiences with Rich Media formats

2016/12/27

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Focus more on mobile in 2017!

2016/12/22

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How publisher can regain control and succeed

2016/12/13

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Top 4 tips for succeeding with personalization

2016/11/24

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The first IAB certified AdOps team in Finland

2016/11/17

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Go-To Vertical Video Format

2016/11/11

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GDPR Will Bring an Era of better Media and Marketing

2016/11/08

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Smart AdServer and madvertise launch Native Parallax format

2016/10/27

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Recommending the right content at the right time increases audience engagement

2016/10/24

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Are the definitions surrounding programmatic confusing you?

2016/10/14

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Gather, segment, and action your data with DMP

2016/09/22

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Automated Guaranteed – what’s new?

2016/09/19

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How do publishers increase audience engagement? More content isn’t always the answer

2016/09/16

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What’s a Full Stack Ad Platform for Publishers?

2016/09/06

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Cooperation with Smart AdServer

2016/08/24

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Three digital advertising companies merge into one

2016/08/24

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Why Data Management Platform (DMP)?

2016/06/25

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