News of online advertising and media

Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel

2018/12/11

Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.

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Growing trend: in-housing in digital marketing

2018/11/27

The talk about advertisers’ desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europe’s report, 54% of European advertisers are in-housing programmatic buying of advertising this year, and 43% of those remaining are considering in-housing. The same trend is also strongly arising in the Nordics, as more and more advertisers are testing, or at least considering various models of digital marketing within the company.

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Relevant CEO Petri Kokkonen was appointed a chairman of IAB Finland’s board of directors

2018/11/26

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. As chairman the board selected Relevant Digital’s CEO Petri Kokkonen and Vice Chairman will be Timo Rinne, Sanoma. The term of office of the new board will begin on 1 January 2019.

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How to collect and make better use of data?

2018/11/19

There is much talk about exploiting data, but what kind of technology and know-how are needed to get it started in practice? The ability to analyse, process, and activate data has become widely available to more and more businesses in recent years as more efficient data tools are evolving.

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Client Side Header Bidding models in Programmatic sales

2018/11/10

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is selected, it is sent on the ad server and the chosen creative is displayed. The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money.

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What happens in the Adops?

2018/11/09

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online advertising and sales management. Typically the AdOps team takes care of, for example, setting up advertising materials for distribution systems, ensuring the technical functionality of advertising, campaign tracking and reporting.

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Webinar: Want to learn more about the paywall of the future?

2018/10/12

What analyzing behavioral data tells you about your readers’ likelihood to become subscribers? How and why different paywall models work, and why a reader-centric approach might soon replace the prevalent content-focussed models? Grzegorz will discuss his findings and the future of dynamic, personalized paywalls with Annbjørg Medhaug, Product Manager Personalization at Cxense.

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Transparency of the data market in a post-GDPR world

2018/10/05

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full stop if the consumers’ consents for the use of data would not be obtained. At Relevant, we were convinced that GDPR would free the market of the most suspicious players.

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Autumn is the time of change

2018/10/01

Summer has quickly turned to Autumn. In both private and business environments, Autumn often gives the opportunity to start with a new drive after the holidays and inspires to make changes. Small changes have also taken place with us at Relevant. We have gained a new member to our management team, Olli Järvilehto, who is responsible for our data business development. Congratulations to Olli! Are you familiar with our management team yet? On our site, you can read short introductions of the members of our management.

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Current themes at Dmexco 2018

2018/10/01

Dmexco was again held in Cologne 11-12th September. Since 2009 the event has been a meeting point for digital business, marketing and new innovations, featuring industry leaders, marketing and media professionals, and technology pioneers. Dmexco offers seminars, discussions and presentations on the future of digital business and market value. Every year, more than 40,000 visitors, 1100 exhibitors and 500 speakers meet together. Of course it is not possible to see everything in just a few days but here are some of the main themes that caught our attention.

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How to select an effective target audience for your ad campaign?

2018/10/01

In the flood of advertising messages, it is becoming increasingly difficult to touch and get noticed. In addition to a convincing advertising message, it is also important to pay attention to targeting and make sure the campaign is targeted to those who are most likely to be interested in a product or service. This also serves the recipient of the message.

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Discover the sweet spot between growing subscription revenues and securing advertising intakes

2018/09/19

Wondering how to convert more readers into subscribers while maintaining steady advertising intakes? The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions

2018/09/04

Cxense today announces the launch of Conversion Engine, a new machine learning-powered solution for dynamic paywalls and personalized customer journeys. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Looking towards development projects of the end-of-year!

2018/08/28

In the Summer, we have been able to charge our batteries and rejoice over beautiful Summer days one after another. Soon the Summer will turn into a crisp Autumn and we will get to enjoy the darkening evenings. In the Autumn, it is also the time to look at the end of the year and possibly even next year’s development and other projects.

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Introducing Google Ad Manager

2018/08/28

Last three years, Google have been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.

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Introducing Google Marketing Platform

2018/08/28

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.

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Webinar: Conversion Engine – a new all-in-one personalization solution by Cxense

2018/08/28

Even publishers that are leaders of the digital age are often second-guessing themselves when making the shift to a subscription-based business. The Wall Street Journal realized a 30% increase in subscriptions over the course of just one year without impacting advertising sales by using Conversion Engine, a new, all-in-one personalization solution by Cxense.

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IAB Tech lab launches phase two of OpenRTB 3.0 public comment

2018/08/28

The IAB Technology Laboratory has released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. A major overhaul to the real-time bidding framework that will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during the bid process.

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Relevant joined to IAB Europe’s Transparency & Consent Framework

2018/06/21

Relevant has signed up to IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.

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Enjoy the Summer!

2018/06/21

Spring turned quickly into Summer and soon we will be able to enjoy the well-deserved vacations. The momentum at Relevant has also been sufficient. We have spent most of the last few weeks with data, GDPR, various development projects and Ad ops tasks.

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The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2018/06/20

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

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Relevant Digital data survey

2018/05/24

It’s interesting how fast the data market is growing in the Nordics, but to get a deeper insight, we conducted our own data survey in April 2018 – this time among Finnish advertisers and media agencies. The main goal was to explore the experiences advertisers and media agencies encounters in using audience segments. Now we are happy to share some of our findings:

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The Nightmare Letter: A Subject Access Request under GDPR

2018/05/24

We’ve often wondered what would happen if a subject (a real person) would contact us and request the information subject to the GDPR – after all it’s only tomorrow the new GDPR law comes into play. But – let’s just say, that someone asked us for the information. What could we expect to be asked for? We found this article from a foreign profile on LinkedIn. It’s worth a read and start considering how to respond to ‘The Nightmare Letter’.

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Unlock the potential of a loyal audience

2018/05/23

This is a Q&A with CMO Michael Nevins from Smart Adserver about unlocking the potential of a loyal audience. Read more about the perspectives seen from our partners viewpoint.

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Cxense acquires the Finnish based company Enreach

2018/04/24

Last week, Cxense announced the acquisition of Enreach, their most important strategic partner in Europe. Cxense and Enreach have worked closely together since the two companies formed a partnership in early 2017.

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Relevant Audience expands to Latin America

2018/04/10

We’re starting the year with new growth opportunities. Relevant Digital is now partnering with publishers and agencies in LATAM to leverage on the regions steady digital growth. As more agencies and advertisers dive into programmatic buys and given the digital market expected growth for 2018, the choice to explore Latin America is an exciting one.

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EU’s general data protection regulation will affect your web services

2018/04/10

Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.

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What is an Ad Server?

2018/04/10

Here’s a simple definition. An ad server is a web server that stores online marketing advertisements and delivers them to digital supports like websites, mobile sites or mobile apps. The ad server’s interface allows users to manage their advertisements. That includes putting the creatives online, setting the delivery parameters and targeting, serving ads, as well as monitoring and optimising online campaigns.

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Native advertising is about distribution – “Content without proper distribution is worthless”

2018/04/01

Stick’s Rickard Lawson believes that advertising that does not bother will become more common in the future. When Google and Facebook emphasise user-friendliness, native advertising wins, says Rickard Lawson, Senior Vice President for Publishing Relations at Strossle, who specializes in content and native advertising. He spoke at the event organised by the IAB of the trends of native advertising.

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Relevant is more than ad-tech

2018/03/12

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there.

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We are proud to announce the launch of Relevant Apps!

2018/03/12

Relevant Apps is a monitoring and reporting tool built to give our customers a greater transparency into their daily benefits of working with Relevant. The first product to be launced inside Relevant Apps is a reporting and monitoring tool for Relevant Audience.

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GDPR & ePrivacy site compliance – steps you can take today

2018/03/12

As the 25th May 2018 fast approaches, marketers should be getting to grips with the changes that GDPR will mean for them. As the gatekeepers to the majority of customer data the marketer’s role in preparations for GDPR (General Data Protection Regulation) is critical to full compliance.

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What can Relevant Audience offer Danish advertisers?

2018/03/09

Relevant Audience has already welcomed a large number of high quality data providers. In Denmark our partners includes Biltorvet.dk, Afbudsrejser.dk, Tipsbladet.dk, Gaffa.dk, VoresVilla.dk, Gaming.dk, Mobil.nu, blogging sites in Bloggers Delight network and many more.

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Expand your quality audiences with lookalike modelling

2018/03/09

Cxense has just released improvements to the feature Lookalike modeling in the Cxense Data Management Platform (DMP). The improved modelling feature enables publishers to promote more targeted content to their readers and increase the number of page views per user.

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Relevant’s Customer Satisfaction

2018/02/14

At the end of 2017, we carried out our customer satisfaction survey among our Relevant Adops customers. The survey was conducted for the second time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.

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Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten

2018/02/14

The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.

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Smart Partners With Google DBM on Programmatic Guaranteed

2018/02/09

Advertisers can now more easily get the quality, delivery and price guarantees they seek, with Smart’s new Programmatic Guaranteed integration with Google DoubleClick Bid Manager. Smart is the first independent publisher full-stack platform to announce this Programmatic Guaranteed offering alongside the company.

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Segment Finder helps advertisers to find valuable segments available on Relevant Audience

2018/01/09

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all the segments that are available on Relevant Audience.

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What is Look-alike Modeling and How Does it Works?

2018/01/08

Look-alike modeling is essentially finding groups of people (audiences) who look and act like your best, most profitable customers. Look-alike modeling is not a new entrant in the advertising industry; it has been around for years helping advertisers and marketers expand their digital audience base and at the same time maintain the relevancy of targeting with little risk.

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New Reader Index reveals discrepancies between content production and consumer preferences

2018/01/03

Too many articles about sports and too few about family and parenting. This ratio might be evened out by a change in how publishers write. These are some of the conclusions from a new European Reader Index published by the Swedish media tech company Strossle.

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Thank you for the past year!

2017/12/20

A lot has happened in the past year. But to summarise, I could say that 2017 was the year of data, development, international growth, new colleagues and of course, great customers. Here are some highlights of our year 2017.

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My first weeks with Relevant: Samuel Palmér

2017/12/11

Samuel started working for Relevant as an System Architect in October. He is working with our development team to bring our up-and-coming Relevant Apps product to the market. With this new product, data providers for Relevant Audience will get full insight on their data selling performance – per day, site and audience segment. We asked Samuel some questions about his first experiences of being part of Relevant team.

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Programmatic – where to pay the most attention right now?

2017/12/11

Programmatic ad buying has changed the face of online advertising. There are lot of talk about programmatic and here we share, what we think are the most important trends to pay attention to right now.

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Relevant Digital Expands Swedish Operations

2017/12/08

Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services and we’re happy to announce that we have welcomed Mikael Roupé to the family, as our new Digital Business Manager.

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Top 3 growth drivers in the market for DMPs – Private Data Marketplaces and Data Co-ops

2017/11/25

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #3: Private Data Marketplaces and Data Co-ops.

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Relevant CEO Petri Kokkonen is joining IAB Finland’s board of directors

2017/11/24

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. Relevants CEO Petri Kokkonen was elected for the period 2018.

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Top 3 growth drivers in the market for DMPs – Artificial Intelligence

2017/11/16

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #2: Artificial Intelligence.

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How to use own data – 3 basic things

2017/11/16

A lot of data is lying in the corners of many companies or it is possibly not even currently collected. With a relatively small effort, that data could be collected, analysed and put in use to improve marketing and user experience. Get started with basics – how data can be used, what kind of risks are associated with using data and how to get started easily?

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What’s the Difference Between Google AdSense and DoubleClick AdExchange?

2017/11/13

When choosing the way and the tools to sell ad inventory should you take time to properly evaluate the options and choose the solution that fits best for your needs. There are many of choices at the market but here we had clarified the differences between Ad Exchange and AdSense

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The differences in Google Display Network (GDN) and DoubleClick Bid Manager (DBM)?

2017/11/13

Google offers advertisers two ways of running display activity – through the Google Display Network (GDN) and programmatically using the DoubleClick Bid Manager (DBM) platform. Here are a few things about how systems differ..

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Top 3 growth drivers in the market for DMPs – Single Customer View

2017/11/09

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the first part of a series of 3 blogs – Driver #1: Single Customer View.

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Smart Expands Programmatic With Rubicon

2017/10/24

Smart, an independent ad serving platform based in Europe that gives publishers greater control over their ad inventory than other ad servers, is bolstering its programmatic options through a new server to server partnership with the Rubicon Project, operator of a global ad exchange.

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My First Weeks at Relevant: Tuukka Aaltonen

2017/10/12

Tuukka has started at Relevant as a project manager in July. After getting to know the different parts of the business he has focused especially in our portfolio of data driven marketing products for advertisers and agencies. Another area where specialises is in running online service commercialisation projects for Relevant’s customers. We asked Tuukka a few questions about utilising data and his first thoughts as a member of the team Relevant.

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Publisher, add the Ads.txt file to your site now!

2017/10/10

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inventory from sources identified as authorized sellers in its ads.txt file when a file is available.

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We are now officially ‘Relevant Digital Oy’

2017/10/10

We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So why the name change you may wonder?

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Hej Sverige! Relevant expands to Sweden!

2017/10/09

Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm.

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Why should marketers care about data quality?

2017/09/06

In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data and how would marketeers know what data is high quality and worth to invest?

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Lippupiste invests in data-driven advertising by utilizing new technology

2017/09/06

Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.

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My first weeks with Relevant: Rasmus Josefsen

2017/09/05

Rasmus started working for Relevant as an Data Analyst in June. Rasmus is working with analysis of online data and creating segments for Relevant Audience, the data marketplace which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying.

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GDPR and the Law of Unintended Consequences

2017/08/15

Relevant Viewpoint has invited Petteri Vainikka, VP of Strategic Business Development at Cxense to comment on ongoing debate of the General Data Protection Regulation and the impact on industry.

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Fighting against domain spoofing will help publishers and advertisers alike

2017/08/15

Ads.txt (Authorized Digital Sellers) is an IAB project aiming at eliminating counterfeit and unauthorized inventory. Its main goal is to fight against domain spoofing: buyers can verify if the seller (who sends the publisher URL (domain) in bid requests) is legitimate and authorized to sell inventory (impressions) originating from this publisher URL.

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What you need to know about enjoying midsummer in the Nordics?

2017/06/20

A lot has happened at Relevant in the first six months of the year and the pace will accelerate after the holiday season. Now it’s time to go to the summer house, fly away, drive out and explore and enjoy the summer and a little relaxing break. Relevant Team are wishing everyone a sunny and relaxing summer!

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Relevant Viewpoint: Real World E-mail Marketing

2017/06/16

In three years the New York Times has doubled their list of newsletter subscribers accumulating to an impressive 13 million, according to an internal memo. Part of their success is due to their strategic approach to e-mail which includes a range of niche newsletters such as local news as well as more frequent publications.

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Relevant receives funding from the TEKES Digiboost programme and expands activities with Relevant Audience

2017/06/09

At Relevant we work with analytical tools and data reporting for online media. Relevant is a front runner in enabling digital commercialisation and we have recently been approved for funding from the Tekes Digiboost programme.

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What audience segments are advertisers interested to buy?

2017/06/02

“Data is the new oil” has become a common expression for decision-makers and has been mentioned at several occasions. A Google search turns up more than one billion results of data – but what audience segments are advertiser interested to buy in Europe and what brands are investing in audience data?

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My first weeks with Relevant Audience: Olli Järvilehto

2017/05/29

Olli Järvilehto started working for Relevant in May. Olli is Head of Data and commercial responsible development of Relevant Data Business; the data marketplace Relevant Audience, which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying. We asked Olli some questions about his new role with Relevant Audience and the his first experiences of being part of Relevant team.

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Tips for a Successful Ad Server Migration

2017/05/18

Are you considering to change ad server? At Relevant, our consultants have helped many clients maintain successful businesses throughout the years. We like to share some important tips based our experience of severals migration projects.

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Relevant viewpoint: Better Ads Initiative

2017/05/03

For many years ads has been an important part of the media ecosystem subsidizing the cost of content and services for consumers. But advertisers and medias meet new challenges as consumers blocks the ads on digital medias.

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Olli Järvilehto takes lead of commercial development of the Relevant’s data business

2017/04/26

Relevant the specialized online advertising and media company, strengthens its expertise and development by recruiting Olli Järvilehto. For the past 8 years, Järvilehto has worked for GroupM as a Head of Trading and Business Development. At Relevant he will manage the commercial development of Relevant Audience.

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My first weeks with Relevant Audience: Tiina Kivilahti

2017/04/19

Tiina started working for Relevant as an Data Analyst Specialist in February. Tiina is working with analysis of online data and creating segments for Relevant Audience. Tiina is assisting sell side customers to find the most valuable audience assets and buy side customers to find most valuable audience.

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Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product Owner at Smart AdServer

2017/04/18

Q&A with Ahmed Chakroun Mobile and Rich Media Product Owner at Smart AdServer to learn more about games developers expectations and how they can deal with gaming apps monetization.

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The future of personalization in publishing

2017/04/06

In this 3 minute video, Petteri Vainikka (VP Strategic Business Development) and Vigleik Takle (COO) discuss what the future holds for personalization in the publishing industry.

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My first weeks with Relevant AdOps: Suvi Salo

2017/03/15

Suvi Salo started working for Relevant as an AdOps Specialist in February. Suvi is working part time while she is studying Multilingual Management Assistant at Haaga-Helia University of Applied Sciences. We asked Suvi a couple of questions about her first experience of being a part of our Relevant family.

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How to turn anonymous visitors into loyal customers

2017/03/15

Today, marketers find one of their biggest challenges is converting anonymous website visitors into loyal customers. Research shows more than 98 percent of website visitors are anonymous.

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Relevant Viewpoint: Creative predictions for 2017

2017/03/08

Relevant Viewpoint investigates pain points, success stories and trends in the industry and in this interview we discuss the progress made by publishers in 2016 and what to expect in 2017 with Gustaf Jilken, Director Nordics, Integral Ad Science (IAS).

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Premium data marketplace – Relevant Audience

2017/03/01

Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales products, target groups and internal operations.

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Relevant viewpoint: Out of the shadows into the limelight

2017/02/21

Text by Anna Paimela. Anna is a technology and privacy lawyer, head of IAB Finland’s data protection working group and partner at Iconics Consulting. Companies should raise consumer awareness of the role of third parties in supporting free online media. It is high time to step out from the shadows into the limelight – that is of course if you have nothing to hide.

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Proposed ePrivacy regulation create problems for programmatic advertising

2017/02/02

The proposed new regulation presented by the European Commission is supposed to replace the current Cookie directive by the same time the General Data Protection Regulation (GDPR) takes effect. Even though they are related, there are important differences and, unless the proposal is changed, it could prove to be a major problem for all who are working with digital, and especially programmatic, advertising.

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Here we grow again!

2017/01/27

Our AdOps team got more resources in January when Carla Miettinen started to work for Relevant. Carla has worked before in our AdOps for a few summers so she feels already familiar with the customers and our processes.

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8 Ways to Boost Your 2017 Programmatic Monetization Strategy

2017/01/27

We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out the top 2017 trends!

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Relevant’s Customer Satisfaction

2017/01/16

In the end of 2016, we carried out our very first customer satisfaction survey among our Relevant Adops customers. We would like to thank all participants for your feedback, it’s a great help for us to develop our services and our future cooperation. Here is the summary of the overall result:

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Build user profiles with a data management platform (DMP) to increase conversions

2017/01/04

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make money

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Deliver Powerful Ad Experiences with Rich Media formats

2016/12/27

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

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Focus more on mobile in 2017!

2016/12/22

A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..

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How publisher can regain control and succeed

2016/12/13

We took the opportunity to address the financial constraints of the online publishers in the online media sales. We invited CEO Pernilla Boshuis from MatchAds and COO David Pironon from Smart Adserver on stage to discuss the opportunities of how publishers can over win the competition and regain control.

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Top 4 tips for succeeding with personalization

2016/11/24

As a publisher, you continue to face an ever changing business landscape that continually presents new challenges; and the newest challenge is fairly complex: How do you create a sustainable digital business model? One strategy that can be used to engage, convert, and monetize digital audiences is personalization.

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The first IAB certified AdOps team in Finland

2016/11/17

So now we can happily to tell that our Relevant Adops team is the first IAB Adops certified team in Finland. We also wanted to develop our know-how with Google tools so in addition so our team is Google certified. Now we assist you with Google’s tools better than before.

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Go-To Vertical Video Format

2016/11/11

This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.

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GDPR Will Bring an Era of better Media and Marketing

2016/11/08

The GDPR, or more commonly known as ‘General Data Protection Regulation’ will be rolled out in the EU in 2018 and the implications for media and advertisers are significant in the way we use data – and there’ll be more strict regulation and fines for especially the abuse of data.

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Smart AdServer and madvertise launch Native Parallax format

2016/10/27

Smart Ad Server and madvertise have launched a high-impact, native parallax format available for both display and video on mobile and in-app. The aim of the new format is to provide a “non-disruptive” user experience.

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Programmatic techniques – What is Header Bidding?

2016/10/26

Programmatic selling may mean automation in theory, but it still requires plenty of behind-the-scenes work to connect the buyers to the sellers. Header bidding is one of the many ways that publishers can try to get more revenue for their ad inventory programmatically.

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Recommending the right content at the right time increases audience engagement

2016/10/24

Thanks to personalized content recommendations on the homepage, time spent on site triples and page views per visit double at the 140-year-old Canadian newspaper.

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Are the definitions surrounding programmatic confusing you?

2016/10/14

Get it all straight in one minute flat. This video sheds light on: OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and programmatic premium.

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Gather, segment, and action your data with DMP

2016/09/22

Managing and putting data to work is one of the biggest challenges publishers face in the digital age.

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Automated Guaranteed – what’s new?

2016/09/19

Well, Automated Guaranteed is the new standard of programmatic trading, which makes guaranteed buying more efficient and tempting and gives the buy side the possibility to buy premium sites easily

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How do publishers increase audience engagement? More content isn’t always the answer

2016/09/16

The money a publisher makes from selling advertising, subscriptions and marketing to these readers can be re-invested in creating the content they love, thus increasing their engagement.

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What’s a Full Stack Ad Platform for Publishers?

2016/09/06

Cross-platform and cross-channel, it allows publishers to deliver advertisements on the right device, in the right format, at the right time. In addition, a full stack supports yield management, which lets direct and programmatic sales compete and, in turn, offers publishers the best price available.

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Cooperation with Smart AdServer

2016/08/24

Relevant Partner 4 Media Oy has just announced its partnership with Smart AdServer, leading direct and programmatic platform for premium media companies.

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Three digital advertising companies merge into one

2016/08/24

Digidee and Twomoon Digital merge with Relevant and will in the future provide digital solutions to media companies in the Nordic under the name Relevant.

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