Topical pickups of media development and online advertising
Development in the industry is at times so fast that it is difficult to stay up to date. We follow the industry developing around us with passion and curiosity. We are happy to share with you current phenomena and our own views.
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.Read more
Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.Read more
We are looking for a Fullstack developer
Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.Read more
Come say hello to us at Dmexco 2019!
Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.Read more
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.Read more
Publishers have a problem: Their paywalls are too steep to scale
If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.Read more
TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.…Read more
The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent
Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.Read more
Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.Read more
How to improve the visibility of ad placements?
Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.Read more
Advanced programmatic reporting across multiple SSPs and Adservers
Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.Read more
Relevant is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.Read more
Where to pay attention to when you want to increase programmatic sales of advertising?
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.Read more
Relevant’s Customer Satisfaction
At the end of 2018, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the third time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.Read more
Where should you pay attention to when buying data?
Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?Read more
Where to pay attention to in digital business and marketing in 2019?
At the turn of the year, there is always a habit to predict what the next year will bring in digital business and marketing, and what topics will become the hottest in 2019. Also at Relevant, we had a look at our own crystal ball and listed, in our opinion, at least the following themes will create discussion in the coming year.Read more
Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel
Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.Read more
Growing trend: in-housing in digital marketing
The talk about advertisers’ desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europe’s report, 54% of European advertisers are in-housing programmatic buying of advertising this year, and 43% of those remaining are considering in-housing. The same trend is also strongly arising in the Nordics, as more and more advertisers are testing, or at least considering various models of digital marketing within the company.Read more
Relevant CEO Petri Kokkonen was appointed a chairman of IAB Finland’s board of directors
IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. As chairman the board selected Relevant Digital’s CEO Petri Kokkonen and Vice Chairman will be Timo Rinne, Sanoma. The term of office of the new board will begin on 1 January 2019.Read more
How to collect and make better use of data?
There is much talk about exploiting data, but what kind of technology and know-how are needed to get it started in practice? The ability to analyse, process, and activate data has become widely available to more and more businesses in recent years as more efficient data tools are evolving.Read more
Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is selected, it is sent on the ad server and the chosen creative is displayed. The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money.Read more
What happens in the Adops?
AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online advertising and sales management. Typically the AdOps team takes care of, for example, setting up advertising materials for distribution systems, ensuring the technical functionality of advertising, campaign tracking and reporting.Read more
Transparency of the data market in a post-GDPR world
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full stop if the consumers’ consents for the use of data would not be obtained. At Relevant, we were convinced that GDPR would free the market of the most suspicious players.Read more
Current themes at Dmexco 2018
Dmexco was again held in Cologne 11-12th September. Since 2009 the event has been a meeting point for digital business, marketing and new innovations, featuring industry leaders, marketing and media professionals, and technology pioneers. Dmexco offers seminars, discussions and presentations on the future of digital business and market value. Every year, more than 40,000 visitors, 1100 exhibitors and 500 speakers meet together. Of course it is not possible to see everything in just a few days but here are some of the main themes that caught our attention.Read more
How to select an effective target audience for your ad campaign?
In the flood of advertising messages, it is becoming increasingly difficult to touch and get noticed. In addition to a convincing advertising message, it is also important to pay attention to targeting and make sure the campaign is targeted to those who are most likely to be interested in a product or service. This also serves the recipient of the message.Read more
Discover the sweet spot between growing subscription revenues and securing advertising intakes
Wondering how to convert more readers into subscribers while maintaining steady advertising intakes? The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.Read more
Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions
Cxense today announces the launch of Conversion Engine, a new machine learning-powered solution for dynamic paywalls and personalized customer journeys. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.Read more
Introducing Google Ad Manager
Last three years, Google have been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.Read more
Introducing Google Marketing Platform
Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.Read more
IAB Tech lab launches phase two of OpenRTB 3.0 public comment
The IAB Technology Laboratory has released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. A major overhaul to the real-time bidding framework that will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during the bid process.Read more
Relevant joined to IAB Europe’s Transparency & Consent Framework
Relevant has signed up to IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.Read more
Relevant Digital data survey
It’s interesting how fast the data market is growing in the Nordics, but to get a deeper insight, we conducted our own data survey in April 2018 – this time among Finnish advertisers and media agencies. The main goal was to explore the experiences advertisers and media agencies encounters in using audience segments. Now we are happy to share some of our findings:Read more
Unlock the potential of a loyal audience
This is a Q&A with CMO Michael Nevins from Smart Adserver about unlocking the potential of a loyal audience. Read more about the perspectives seen from our partners viewpoint.Read more
Cxense acquires the Finnish based company Enreach
Last week, Cxense announced the acquisition of Enreach, their most important strategic partner in Europe. Cxense and Enreach have worked closely together since the two companies formed a partnership in early 2017.Read more
Relevant Audience expands to Latin America
We’re starting the year with new growth opportunities. Relevant Digital is now partnering with publishers and agencies in LATAM to leverage on the regions steady digital growth. As more agencies and advertisers dive into programmatic buys and given the digital market expected growth for 2018, the choice to explore Latin America is an exciting one.Read more
EU’s general data protection regulation will affect your web services
Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.Read more
What is an Ad Server?
Here’s a simple definition. An ad server is a web server that stores online marketing advertisements and delivers them to digital supports like websites, mobile sites or mobile apps. The ad server’s interface allows users to manage their advertisements. That includes putting the creatives online, setting the delivery parameters and targeting, serving ads, as well as monitoring and optimising online campaigns.Read more
Native advertising is about distribution – “Content without proper distribution is worthless”
Stick’s Rickard Lawson believes that advertising that does not bother will become more common in the future. When Google and Facebook emphasise user-friendliness, native advertising wins, says Rickard Lawson, Senior Vice President for Publishing Relations at Strossle, who specializes in content and native advertising. He spoke at the event organised by the IAB of the trends of native advertising.Read more
GDPR & ePrivacy site compliance – steps you can take today
As the 25th May 2018 fast approaches, marketers should be getting to grips with the changes that GDPR will mean for them. As the gatekeepers to the majority of customer data the marketer’s role in preparations for GDPR (General Data Protection Regulation) is critical to full compliance.Read more
What can Relevant Audience offer Danish advertisers?
Relevant Audience has already welcomed a large number of high quality data providers. In Denmark our partners includes Biltorvet.dk, Afbudsrejser.dk, Tipsbladet.dk, Gaffa.dk, VoresVilla.dk, Gaming.dk, Mobil.nu, blogging sites in Bloggers Delight network and many more.Read more
Expand your quality audiences with lookalike modelling
Cxense has just released improvements to the feature Lookalike modeling in the Cxense Data Management Platform (DMP). The improved modelling feature enables publishers to promote more targeted content to their readers and increase the number of page views per user.Read more
Relevant’s Customer Satisfaction
At the end of 2017, we carried out our customer satisfaction survey among our Relevant Adops customers. The survey was conducted for the second time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.Read more
Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten
The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.Read more
Smart Partners With Google DBM on Programmatic Guaranteed
Advertisers can now more easily get the quality, delivery and price guarantees they seek, with Smart’s new Programmatic Guaranteed integration with Google DoubleClick Bid Manager. Smart is the first independent publisher full-stack platform to announce this Programmatic Guaranteed offering alongside the company.Read more
Segment Finder helps advertisers to find valuable segments available on Relevant Audience
We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all the segments that are available on Relevant Audience.Read more
What is Look-alike Modeling and How Does it Works?
Look-alike modeling is essentially finding groups of people (audiences) who look and act like your best, most profitable customers. Look-alike modeling is not a new entrant in the advertising industry; it has been around for years helping advertisers and marketers expand their digital audience base and at the same time maintain the relevancy of targeting with little risk.Read more
New Reader Index reveals discrepancies between content production and consumer preferences
Too many articles about sports and too few about family and parenting. This ratio might be evened out by a change in how publishers write. These are some of the conclusions from a new European Reader Index published by the Swedish media tech company Strossle.Read more
My first weeks with Relevant: Samuel Palmér
Samuel started working for Relevant as an System Architect in October. He is working with our development team to bring our up-and-coming Relevant Apps product to the market. With this new product, data providers for Relevant Audience will get full insight on their data selling performance – per day, site and audience segment. We asked Samuel some questions about his first experiences of being part of Relevant team.Read more
Programmatic – where to pay the most attention right now?
Programmatic ad buying has changed the face of online advertising. There are lot of talk about programmatic and here we share, what we think are the most important trends to pay attention to right now.Read more
Relevant Digital Expands Swedish Operations
Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services and we’re happy to announce that we have welcomed Mikael Roupé to the family, as our new Digital Business Manager.Read more
Top 3 growth drivers in the market for DMPs – Private Data Marketplaces and Data Co-ops
We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #3: Private Data Marketplaces and Data Co-ops.Read more
Relevant CEO Petri Kokkonen is joining IAB Finland’s board of directors
IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. Relevants CEO Petri Kokkonen was elected for the period 2018.Read more
Top 3 growth drivers in the market for DMPs – Artificial Intelligence
We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #2: Artificial Intelligence.Read more
How to use own data – 3 basic things
A lot of data is lying in the corners of many companies or it is possibly not even currently collected. With a relatively small effort, that data could be collected, analysed and put in use to improve marketing and user experience. Get started with basics – how data can be used, what kind of risks are associated with using data and how to get started easily?Read more
What’s the Difference Between Google AdSense and DoubleClick AdExchange?
When choosing the way and the tools to sell ad inventory should you take time to properly evaluate the options and choose the solution that fits best for your needs. There are many of choices at the market but here we had clarified the differences between Ad Exchange and AdSenseRead more
The differences in Google Display Network (GDN) and DoubleClick Bid Manager (DBM)?
Google offers advertisers two ways of running display activity – through the Google Display Network (GDN) and programmatically using the DoubleClick Bid Manager (DBM) platform. Here are a few things about how systems differ..Read more
Top 3 growth drivers in the market for DMPs – Single Customer View
We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the first part of a series of 3 blogs – Driver #1: Single Customer View.Read more
Smart Expands Programmatic With Rubicon
Smart, an independent ad serving platform based in Europe that gives publishers greater control over their ad inventory than other ad servers, is bolstering its programmatic options through a new server to server partnership with the Rubicon Project, operator of a global ad exchange.Read more
My First Weeks at Relevant: Tuukka Aaltonen
Tuukka has started at Relevant as a project manager in July. After getting to know the different parts of the business he has focused especially in our portfolio of data driven marketing products for advertisers and agencies. Another area where specialises is in running online service commercialisation projects for Relevant’s customers. We asked Tuukka a few questions about utilising data and his first thoughts as a member of the team Relevant.Read more
Publisher, add the Ads.txt file to your site now!
The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inventory from sources identified as authorized sellers in its ads.txt file when a file is available.Read more
We are now officially ‘Relevant Digital Oy’
We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So why the name change you may wonder?Read more
Hej Sverige! Relevant expands to Sweden!
Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm.Read more
Lippupiste invests in data-driven advertising by utilizing new technology
Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.Read more
GDPR and the Law of Unintended Consequences
Relevant Viewpoint has invited Petteri Vainikka, VP of Strategic Business Development at Cxense to comment on ongoing debate of the General Data Protection Regulation and the impact on industry.Read more
Fighting against domain spoofing will help publishers and advertisers alike
Ads.txt (Authorized Digital Sellers) is an IAB project aiming at eliminating counterfeit and unauthorized inventory. Its main goal is to fight against domain spoofing: buyers can verify if the seller (who sends the publisher URL (domain) in bid requests) is legitimate and authorized to sell inventory (impressions) originating from this publisher URL.Read more
What audience segments are advertisers interested to buy?
“Data is the new oil” has become a common expression for decision-makers and has been mentioned at several occasions. A Google search turns up more than one billion results of data – but what audience segments are advertiser interested to buy in Europe and what brands are investing in audience data?Read more
My first weeks with Relevant Audience: Olli Järvilehto
Olli Järvilehto started working for Relevant in May. Olli is Head of Data and commercial responsible development of Relevant Data Business; the data marketplace Relevant Audience, which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying. We asked Olli some questions about his new role with Relevant Audience and the his first experiences of being part of Relevant team.Read more
Tips for a Successful Ad Server Migration
Are you considering to change ad server? At Relevant, our consultants have helped many clients maintain successful businesses throughout the years. We like to share some important tips based our experience of severals migration projects.Read more
Relevant viewpoint: Better Ads Initiative
For many years ads has been an important part of the media ecosystem subsidizing the cost of content and services for consumers. But advertisers and medias meet new challenges as consumers blocks the ads on digital medias.Read more
Olli Järvilehto takes lead of commercial development of the Relevant’s data business
Relevant the specialized online advertising and media company, strengthens its expertise and development by recruiting Olli Järvilehto. For the past 8 years, Järvilehto has worked for GroupM as a Head of Trading and Business Development. At Relevant he will manage the commercial development of Relevant Audience.Read more
My first weeks with Relevant Audience: Tiina Kivilahti
Tiina started working for Relevant as an Data Analyst Specialist in February. Tiina is working with analysis of online data and creating segments for Relevant Audience. Tiina is assisting sell side customers to find the most valuable audience assets and buy side customers to find most valuable audience.Read more
Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product Owner at Smart AdServer
Q&A with Ahmed Chakroun Mobile and Rich Media Product Owner at Smart AdServer to learn more about games developers expectations and how they can deal with gaming apps monetization.Read more
The future of personalization in publishing
In this 3 minute video, Petteri Vainikka (VP Strategic Business Development) and Vigleik Takle (COO) discuss what the future holds for personalization in the publishing industry.Read more
My first weeks with Relevant AdOps: Suvi Salo
Suvi Salo started working for Relevant as an AdOps Specialist in February. Suvi is working part time while she is studying Multilingual Management Assistant at Haaga-Helia University of Applied Sciences. We asked Suvi a couple of questions about her first experience of being a part of our Relevant family.Read more
How to turn anonymous visitors into loyal customers
Today, marketers find one of their biggest challenges is converting anonymous website visitors into loyal customers. Research shows more than 98 percent of website visitors are anonymous.Read more
Relevant Viewpoint: Creative predictions for 2017
Relevant Viewpoint investigates pain points, success stories and trends in the industry and in this interview we discuss the progress made by publishers in 2016 and what to expect in 2017 with Gustaf Jilken, Director Nordics, Integral Ad Science (IAS).Read more
Premium data marketplace – Relevant Audience
Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales products, target groups and internal operations.Read more
Relevant viewpoint: Out of the shadows into the limelight
Text by Anna Paimela. Anna is a technology and privacy lawyer, head of IAB Finland’s data protection working group and partner at Iconics Consulting. Companies should raise consumer awareness of the role of third parties in supporting free online media. It is high time to step out from the shadows into the limelight – that is of course if you have nothing to hide.Read more
Proposed ePrivacy regulation create problems for programmatic advertising
The proposed new regulation presented by the European Commission is supposed to replace the current Cookie directive by the same time the General Data Protection Regulation (GDPR) takes effect. Even though they are related, there are important differences and, unless the proposal is changed, it could prove to be a major problem for all who are working with digital, and especially programmatic, advertising.Read more
Here we grow again!
Our AdOps team got more resources in January when Carla Miettinen started to work for Relevant. Carla has worked before in our AdOps for a few summers so she feels already familiar with the customers and our processes.Read more
8 Ways to Boost Your 2017 Programmatic Monetization Strategy
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out the top 2017 trends!Read more
Relevant’s Customer Satisfaction
In the end of 2016, we carried out our very first customer satisfaction survey among our Relevant Adops customers. We would like to thank all participants for your feedback, it’s a great help for us to develop our services and our future cooperation. Here is the summary of the overall result:Read more
Build user profiles with a data management platform (DMP) to increase conversions
If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make moneyRead more
Deliver Powerful Ad Experiences with Rich Media formats
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.Read more
Focus more on mobile in 2017!
A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..Read more
How publisher can regain control and succeed
We took the opportunity to address the financial constraints of the online publishers in the online media sales. We invited CEO Pernilla Boshuis from MatchAds and COO David Pironon from Smart Adserver on stage to discuss the opportunities of how publishers can over win the competition and regain control.Read more
Top 4 tips for succeeding with personalization
As a publisher, you continue to face an ever changing business landscape that continually presents new challenges; and the newest challenge is fairly complex: How do you create a sustainable digital business model? One strategy that can be used to engage, convert, and monetize digital audiences is personalization.Read more
The first IAB certified AdOps team in Finland
So now we can happily to tell that our Relevant Adops team is the first IAB Adops certified team in Finland. We also wanted to develop our know-how with Google tools so in addition so our team is Google certified. Now we assist you with Google’s tools better than before.Read more
Go-To Vertical Video Format
This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.Read more
GDPR Will Bring an Era of better Media and Marketing
The GDPR, or more commonly known as ‘General Data Protection Regulation’ will be rolled out in the EU in 2018 and the implications for media and advertisers are significant in the way we use data – and there’ll be more strict regulation and fines for especially the abuse of data.Read more
Smart AdServer and madvertise launch Native Parallax format
Smart Ad Server and madvertise have launched a high-impact, native parallax format available for both display and video on mobile and in-app. The aim of the new format is to provide a “non-disruptive” user experience.Read more
Recommending the right content at the right time increases audience engagement
Thanks to personalized content recommendations on the homepage, time spent on site triples and page views per visit double at the 140-year-old Canadian newspaper.Read more
Are the definitions surrounding programmatic confusing you?
Get it all straight in one minute flat. This video sheds light on: OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and programmatic premium.Read more
Gather, segment, and action your data with DMP
Managing and putting data to work is one of the biggest challenges publishers face in the digital age.Read more
Automated Guaranteed – what’s new?
Well, Automated Guaranteed is the new standard of programmatic trading, which makes guaranteed buying more efficient and tempting and gives the buy side the possibility to buy premium sites easilyRead more
How do publishers increase audience engagement? More content isn’t always the answer
The money a publisher makes from selling advertising, subscriptions and marketing to these readers can be re-invested in creating the content they love, thus increasing their engagement.Read more
What’s a Full Stack Ad Platform for Publishers?
Cross-platform and cross-channel, it allows publishers to deliver advertisements on the right device, in the right format, at the right time. In addition, a full stack supports yield management, which lets direct and programmatic sales compete and, in turn, offers publishers the best price available.Read more
Cooperation with Smart AdServer
Relevant Partner 4 Media Oy has just announced its partnership with Smart AdServer, leading direct and programmatic platform for premium media companies.Read more
Three digital advertising companies merge into one
Digidee and Twomoon Digital merge with Relevant and will in the future provide digital solutions to media companies in the Nordic under the name Relevant.Read more