Relevant team helps with the collection and exploitation of data and development projects. Perhaps you want to analyse your business’ data usage or open data streams or heighten your business? Or maybe you need help choosing the system, with data management and exploitation? For advertisers, we offer high-quality, high-performing audiences for programmatically purchased campaigns. We also tailor target groups to meet the needs of the advertisers. The services we offer will help you quickly get started in data marketing without major projects and investments.
Examples of our data products:
Segments for advertisers
Relevant Audience offers high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources comply with the requirements of the EU Data Protection Regulation and the segments are built from data whose use is permitted. Therefore you can safely utilize our segments through Adform DSP, Google display & video 360 and Appnexus. In addition to the standard audience segments, we tailor segments to meet the needs of the advertisers. Check out our offering on the Segment Finder or read more..
Professional advertisers are using data and data management platforms for advertising. Data Marketing until recently has not been possible without investing in technology and specialised resources. Now, Relevant provides data-driven marketing as a service – as a turnkey project. Get started quickly, without major investments in technology or resources and without long-term commitment. Read more..
Data activation (DMP)
Would you like to use your valuable data more effectively and engage existing customers, find new ones and increase sales? Data Management Platform collects real-time data from all devices and applications. Data collected and enriched with DMP can be used to personalize content, target and retarget advertising, and most importantly to increase sales. Read more..
Selling your own data – monetise your audience
Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high-quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales, products, target groups and internal operations. Read more..