What’s the Difference Between Google AdSense and DoubleClick AdExchange?

2017/11/13

For many websites, both large and small, display advertising is often one of the most important revenue sources. When choosing your sales strategy and what tools to use for selling ad inventory you should invest time to properly evaluate the options and choose the solution that fits your needs the best. There are many opportunities in the market and Relevant is offering consultancy for publishers to find the best alternatives and how to implement the strategies.

Below you’ll find some food for thought, when evaluating the differences between DoubleClick Ad Exchange and Google AdSense. Ad Exchange and AdSense are powerful tools to help you sell your ad inventory. Though they both provide access to millions of buyers, Ad Exchange is built for publishers that require granular controls to avoid undermining their direct sales efforts.

Here’s a compiled a list of the major features and how each product relates to those features:

If you need help to choose which solution fits best for you needs, don’t hesitate contact us!

Source: Google

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