What’s the Difference Between Google AdSense and DoubleClick AdExchange?

2017/11/13

For many websites, both large and small, display advertising is often one of the most important revenue sources. When choosing your sales strategy and what tools to use for selling ad inventory you should invest time to properly evaluate the options and choose the solution that fits your needs the best. There are many opportunities in the market and Relevant is offering consultancy for publishers to find the best alternatives and how to implement the strategies.

Below you’ll find some food for thought, when evaluating the differences between DoubleClick Ad Exchange and Google AdSense. Ad Exchange and AdSense are powerful tools to help you sell your ad inventory. Though they both provide access to millions of buyers, Ad Exchange is built for publishers that require granular controls to avoid undermining their direct sales efforts.

Here’s a compiled a list of the major features and how each product relates to those features:

If you need help to choose which solution fits best for you needs, don’t hesitate contact us!

Source: Google

Read also:

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more

How to improve the visibility of ad placements?

2019/02/27

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

Read more

Advanced programmatic reporting across multiple SSPs and Adservers

2019/02/27

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Read more

Relevant is more than ad-tech

2019/02/19

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.

Read more

Where to pay attention to when you want to increase programmatic sales of advertising?

2019/01/24

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more