What happens in the Adops?

2018/11/09

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online advertising and sales management. Typically the AdOps team takes care of, for example, setting up advertising materials for distribution systems, ensuring the technical functionality of advertising, campaign tracking and reporting. By doing, AdOps has gained tremendous amount of expertise and understanding of online advertising and online media. The AdOps team with their comprehensive expertise is able to help and support all sales stakeholders effectively. AdOps works extensively with various organisations, also internationally.

What does automation require from AdOps?

The AdOps team is utilising a wide variety of systems in its work. Online advertising management processes are increasingly automated, however, AdOps tasks have not diminished, but have become tasks requiring specific expertise. Previously the problems with AdOps’ work were often caused by human errors, but today’s problem is more related to the functionality of the systems as part of automation. With automation, the work has become more technical and problem-solving skills play an important role. In order to meet the changing demands of the field, AdOps is required to keep their knowledge up-to-date and be ready to continuously expand their skills.

Take advantage of AdOps expertise in development projects

The media environment is experiencing tremendous change. Revenues from online advertising as such cannot replace the fading revenue of print products. The prerequisites for the growth of online media revenue are created by using new technologies, implementations and environments. The technical know-how of the AdOps team and a broader picture of advertising management and websites are concepts that the media should take advantage of in development work. AdOps’ expertise will certainly be of great benefit to, for example, product design, campaign implementation, pricing, and site improvements. In addition, a good understanding of the various systems is helpful when decisions are made regarding the utilization of the system’s features on a new level or on the introduction of new features / systems.

Relevant AdOps

Situations change and at times resourcing can be challenging. We provide support as needed either for longer periods or urgent assistance in unexpected situations such as in cases of holidays or sudden sick-leaves. We can also solve difficult technical problems whenever assistance is necessary. Our team knows how to use all the common technologies for ad-servers, product management and programmatic sales. Read more about Relevant Adops here.

More information:

If you have any questions, please do not hesitate to contact us – leave a contact request.

Read also:

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more

Publishers have a problem: Their paywalls are too steep to scale

2019/04/29

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

Read more

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?

2019/04/26

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.

Read more

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2019/04/20

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

Read more

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more