What can Relevant Audience offer Danish advertisers?
Relevant Audience is a premium data marketplace which offer high quality segmented data, delivered to advertisers through their preferred DSP – currently we’re supporting Adform, DoubleClick Manager and AppNexus. Our data sources are mainly local publishers and other data providers, who will offer data for audience targeting through our solution. Relevant Audience is already gaining significant traction in Denmark with more than 4 mio users from premium data providers and 100 audience segments.
Relevant Audience has already welcomed a large number of high quality data providers. In Denmark our partners includes Biltorvet.dk, Afbudsrejser.dk, Tipsbladet.dk, Gaffa.dk, VoresVilla.dk, Gaming.dk, Mobil.nu, blogging sites in Bloggers Delight network and many more. Publishers will also be able to embrace the benefit of Relevant Audience and take advantage of the vast opportunities of audience targeting. Segments can be activated in DoubleClick for Publishers Premium version, Adform PPAS and Smart Adserver.
We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. You can filter segments by region, type and IAB categories to see available segments the size of the audience and its age. Search for segments created of danish data providers.
Examples of segments available in Relevant Audience (DK):
– Family size and Household Income levels
– B2B decision makers
– Car owners and car drivers – segmented per car-brand
– Food & Drink, vegetarian
– Sports: Football, Super Liga and other major leagues
– Style and Trend setters
– Travel segments
– Marriage and Civil unions, Pregnancy
– You can find more segments here
Relevant Audience also offers, on demand, tailored audiences based on your needs. You might be looking for a combination of segments, like for example:
– browsing content about cosmetics and hair care
– cookie lifetime 14 days
We are also able to offer other services like for example washing digital audiences. Ask for tailored segments for free: datasegment(a)relevant-digital.com or send contact request.