Webinar: Want to learn more about the paywall of the future?


Cxenses Quarterly Webinar they are taking a closer look at how data science can help create the paywall of the future.

Grzegorz “Greg” Piechota, Researcher-in-Residence at INMA and a fellow at Oxford and Harvard universities, analyzed paywalls in 33 countries and discovered that more than eight in ten are variants of a freemium model based on classifying articles into free and paid ones. What if they all were wrong? In collaboration with Cxense data scientists, Piechota found that it might be better to predict a subscription conversion by measuring reader behaviour rather than by guessing topics that might convert them.

Grzegorz will discuss his findings and the future of dynamic, personalized paywalls with Annbjørg Medhaug, Product Manager Personalization at Cxense.

When: Wednesday, 31 October, 2018, 3:00 PM CEST / 9:00 AM ET
Duration: 45 min.

In this webinar you will learn:

– What analyzing behavioral data tells you about your readers’ likelihood to become subscribers
– How and why different paywall models work, and why a reader-centric approach might soon replace the prevalent content-focussed models
– How you can harness the power of Machine Learning and advanced data analytics to create personalized customer journeys that convert more readers to subscribers


Grzegorz Piechota
Researcher-in-Residence, INMA
Fellow, Harvard University and University of Oxford

Annbjørg Medhaug
Product Manager Personalization, Cxense


Can’t attend the live event? Register anyway and we’ll send you a link to the recording.

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