Webinar: Want to learn more about the paywall of the future?


Cxenses Quarterly Webinar they are taking a closer look at how data science can help create the paywall of the future.

Grzegorz “Greg” Piechota, Researcher-in-Residence at INMA and a fellow at Oxford and Harvard universities, analyzed paywalls in 33 countries and discovered that more than eight in ten are variants of a freemium model based on classifying articles into free and paid ones. What if they all were wrong? In collaboration with Cxense data scientists, Piechota found that it might be better to predict a subscription conversion by measuring reader behaviour rather than by guessing topics that might convert them.

Grzegorz will discuss his findings and the future of dynamic, personalized paywalls with Annbjørg Medhaug, Product Manager Personalization at Cxense.

When: Wednesday, 31 October, 2018, 3:00 PM CEST / 9:00 AM ET
Duration: 45 min.

In this webinar you will learn:

– What analyzing behavioral data tells you about your readers’ likelihood to become subscribers
– How and why different paywall models work, and why a reader-centric approach might soon replace the prevalent content-focussed models
– How you can harness the power of Machine Learning and advanced data analytics to create personalized customer journeys that convert more readers to subscribers


Grzegorz Piechota
Researcher-in-Residence, INMA
Fellow, Harvard University and University of Oxford

Annbjørg Medhaug
Product Manager Personalization, Cxense


Can’t attend the live event? Register anyway and we’ll send you a link to the recording.

Read also:

Where to pay attention to when you want to increase programmatic sales of advertising?


Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more

Relevant’s Customer Satisfaction


At the end of 2018, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the third time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.

Read more

Where should you pay attention to when buying data?


Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?

Read more

Where to pay attention to in digital business and marketing in 2019?


At the turn of the year, there is always a habit to predict what the next year will bring in digital business and marketing, and what topics will become the hottest in 2019. Also at Relevant, we had a look at our own crystal ball and listed, in our opinion, at least the following themes will create discussion in the coming year.

Read more

Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel


Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.

Read more