Three digital advertising companies merge into one

2016/08/24


The Danish Digidee and the Danish/Finnish Twomoon Digital merges with the Finnish company Relevant and will in the future provide digital solutions to media companies in the Nordic region under the name Relevant.

Relevant provides solutions within digital and automated advertising. The company helps media companies gain the best results for their advertisers through the use of solutions that optimise automated advertising and management of digital ad campaigns.

Behind the merger, among others, is Otto Neubert, former CEO for the Adserver-company Emediate and co-founder of both Digidee and Twomoon. The CEO at Relevant is Petri Kokkonen while Otto Neubert is the CSO.

“The Nordic digital advertising market is growing rapidly, primarily within the automated ad sales area, also known as programmatic advertising. By merging the strength and expertise from these three companies, we have built a stronger portfolio and also created the basis for operating media companies in the Nordic countries. We will operate across the Nordic countries, with Denmark and Finland as starting points, but have already identified a partner in Norway and have plans for Sweden as well”, says Otto Neubert.

Relevant was founded 10 years ago and currently has 80 customers in Finland and Denmark. Among the high profile Danish customers are Mediehuset Ingeniøren, Bold.dk, Aller and Eniro. Relevant helps media companies within three areas: Digital solutions and tools within all types of digital advertising (display, mobile, video- and native advertising); they advise media companies in the development of digital advertising; and they offer solutions within tagging- and data management, as well as content optimization and ad serving.

For further information please contact:

Otto Neubert, CSO at Relevant via cell: +45 20 20 00 55

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more