The first IAB certified AdOps team in Finland

2016/11/17

Ad Operations (aka “online ad operations”, “online advertising operations”, “online ad ops”, “ad ops”, and “ops” in the trade) refers to processes and systems that support the sale and delivery of online advertising. More specifically this is the workflow processes and software systems that are used to sell, input, serve, target and report on the performance of online ads.

The skill sets required for Advertising Operations professionals are evolving rapidly. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, standardized knowledge are absolutely necessary to perform on the job in Ad Ops. Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently.

The first certified team in Finland

Digital Ad Operations Certification raises professionalism by demonstrating knowledge of the most important concepts, guidelines and best practices in interactive advertising. One of our company’s values is that continuous development of profession skills is required for the success of our customer relationships and a key factor in the well-being of our staff. Certificates support our company’s values and were seen as a good opportunity to demonstrate the service team skills.

So now we can happily to tell that our Relevant Adops team is the first IAB Adops certified team in Finland. We also wanted to develop our know-how with Google tools so in addition our team is Google certified. Now we can assist you with Google’s tools better than before.

If you need help ask for Relevant

Relevant’s AdOps provides services to support online advertising. Situations change and at times resourcing can be challenging. We provide support as needed either for longer periods or as urgent assistance in unexpected situations such as in cases of holidays or illnesses. We can also solve difficult technical problems whenever assistance is necessary. Our team knows how to use all of the common technologies for ad-servers, product management and programmatic sales.

For more info: maria.tegner(a)relevant.fi

 

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more