Buying a Display Campaign through Google – The differences in Display & Video 360 and Google Ads?
5. March, 2020
Google offers advertisers two ways of running display activity – through the Google Display Network (GDN), purchased through Google Ads and programmatically using Display & Video 360 platform of the Google Marketing Platform, which is often used with the Campaign Manager (CM) platform. Here are a few things about how systems differ.
Relevant is more than ad-tech
19. February, 2019
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.
Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel
11. December, 2018
Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.
Growing trend: in-housing in digital marketing
27. November, 2018
The talk about advertisers’ desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europe’s report, 54% of European advertisers are in-housing programmatic buying of advertising this year, and 43% of those remaining are considering in-housing. The same trend is also strongly arising in the Nordics, as more and more advertisers are testing, or at least considering various models of digital marketing within the company.
How to collect and make better use of data?
19. November, 2018
There is much talk about exploiting data, but what kind of technology and know-how are needed to get it started in practice? The ability to analyse, process, and activate data has become widely available to more and more businesses in recent years as more efficient data tools are evolving.
Discover the sweet spot between growing subscription revenues and securing advertising intakes
19. September, 2018
Wondering how to convert more readers into subscribers while maintaining steady advertising intakes? The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.
Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions
4. September, 2018
Cxense today announces the launch of Conversion Engine, a new machine learning-powered solution for dynamic paywalls and personalized customer journeys. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.
What is an Ad Server?
10. April, 2018
Here’s a simple definition. An ad server is a web server that stores online marketing advertisements and delivers them to digital supports like websites, mobile sites or mobile apps. The ad server’s interface allows users to manage their advertisements. That includes putting the creatives online, setting the delivery parameters and targeting, serving ads, as well as monitoring and optimising online campaigns.
Native advertising is about distribution – “Content without proper distribution is worthless”
1. April, 2018
Stick’s Rickard Lawson believes that advertising that does not bother will become more common in the future. When Google and Facebook emphasise user-friendliness, native advertising wins, says Rickard Lawson, Senior Vice President for Publishing Relations at Strossle, who specializes in content and native advertising. He spoke at the event organised by the IAB of the trends of native advertising.
Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten
14. February, 2018
The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.