Relevant News

MTVuutiset.fi joins Relevant Audience, which will become Finland’s largest independent data marketplace

21. November, 2019

MTVuutiset.fi is joining Relevant Audience, Finland’s largest independent data marketplace. It currently includes 18 million unique browsers, as well as 500 million monthly data collection events.

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Relevant CEO Petri Kokkonen was appointed a chairman of IAB Finland’s board of directors

26. November, 2018

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. As chairman the board selected Relevant Digital’s CEO Petri Kokkonen and Vice Chairman will be Timo Rinne, Sanoma. The term of office of the new board will begin on 1 January 2019.

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Current themes at Dmexco 2018

1. October, 2018

Dmexco was again held in Cologne 11-12th September. Since 2009 the event has been a meeting point for digital business, marketing and new innovations, featuring industry leaders, marketing and media professionals, and technology pioneers. Dmexco offers seminars, discussions and presentations on the future of digital business and market value. Every year, more than 40,000 visitors, 1100 exhibitors and 500 speakers meet together. Of course it is not possible to see everything in just a few days but here are some of the main themes that caught our attention.

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Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions

4. September, 2018

Cxense today announces the launch of Conversion Engine, a new machine learning-powered solution for dynamic paywalls and personalized customer journeys. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Relevant’s Customer Satisfaction

14. February, 2018

At the end of 2017, we carried out our customer satisfaction survey among our Relevant Adops customers. The survey was conducted for the second time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.

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Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten

14. February, 2018

The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.

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My first weeks with Relevant: Samuel Palmér

11. December, 2017

Samuel started working for Relevant as an System Architect in October. He is working with our development team to bring our up-and-coming Relevant Apps product to the market. With this new product, data providers for Relevant Audience will get full insight on their data selling performance – per day, site and audience segment. We asked Samuel some questions about his first experiences of being part of Relevant team.

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Relevant CEO Petri Kokkonen is joining IAB Finland’s board of directors

24. November, 2017

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. Relevants CEO Petri Kokkonen was elected for the period 2018.

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We are now officially ‘Relevant Digital Oy’

10. October, 2017

We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So why the name change you may wonder?

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Hej Sverige! Relevant expands to Sweden!

9. October, 2017

Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm.

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