Publisher

What should replace the third-party cookie?

19. March, 2020

Google will block third-party cookies in Chrome browser within two years. Immediately after Google’s announcement there were speculations about what will replace third-party cookies in the future. The view of the future seems to vary quite a bit depending on who is asked. In this post, we’ll open up Google’s vision for the topic a bit.

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What is TCF 2.0 about and what do you have to do?

27. November, 2019

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and to pass this permission (or prohibition) in an intelligible form to the digital advertising industry. There is a need for a common standard as there is a large number of data-driven players in the market.

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Client-side or Server-side Header bidding?

14. October, 2019

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

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Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

4. October, 2019

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

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Publishers have a problem: Their paywalls are too steep to scale

29. April, 2019

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

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The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

20. April, 2019

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

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How to improve the visibility of ad placements?

27. February, 2019

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

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Where to pay attention to when you want to increase programmatic sales of advertising?

24. January, 2019

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

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Discover the sweet spot between growing subscription revenues and securing advertising intakes

19. September, 2018

Wondering how to convert more readers into subscribers while maintaining steady advertising intakes? The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Introducing Google Ad Manager

28. August, 2018

Last three years, Google have been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.

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