Programmatic

How to improve the visibility of ad placements?

27. February, 2019

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

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Advanced programmatic reporting across multiple SSPs and Adservers

27. February, 2019

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

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Where to pay attention to when you want to increase programmatic sales of advertising?

24. January, 2019

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

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Where to pay attention to in digital business and marketing in 2019?

19. December, 2018

At the turn of the year, there is always a habit to predict what the next year will bring in digital business and marketing, and what topics will become the hottest in 2019. Also at Relevant, we had a look at our own crystal ball and listed, in our opinion, at least the following themes will create discussion in the coming year.

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Growing trend: in-housing in digital marketing

27. November, 2018

The talk about advertisers’ desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europe’s report, 54% of European advertisers are in-housing programmatic buying of advertising this year, and 43% of those remaining are considering in-housing. The same trend is also strongly arising in the Nordics, as more and more advertisers are testing, or at least considering various models of digital marketing within the company.

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Client Side Header Bidding models in Programmatic sales

10. November, 2018

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is selected, it is sent on the ad server and the chosen creative is displayed. The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money.

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Transparency of the data market in a post-GDPR world

5. October, 2018

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full stop if the consumers’ consents for the use of data would not be obtained. At Relevant, we were convinced that GDPR would free the market of the most suspicious players.

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Autumn is the time of change

1. October, 2018

Summer has quickly turned to Autumn. In both private and business environments, Autumn often gives the opportunity to start with a new drive after the holidays and inspires to make changes. Small changes have also taken place with us at Relevant. We have gained a new member to our management team, Olli Järvilehto, who is responsible for our data business development. Congratulations to Olli! Are you familiar with our management team yet? On our site, you can read short introductions of the members of our management.

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Current themes at Dmexco 2018

1. October, 2018

Dmexco was again held in Cologne 11-12th September. Since 2009 the event has been a meeting point for digital business, marketing and new innovations, featuring industry leaders, marketing and media professionals, and technology pioneers. Dmexco offers seminars, discussions and presentations on the future of digital business and market value. Every year, more than 40,000 visitors, 1100 exhibitors and 500 speakers meet together. Of course it is not possible to see everything in just a few days but here are some of the main themes that caught our attention.

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Introducing Google Ad Manager

28. August, 2018

Last three years, Google have been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.

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