Deliver Powerful Ad Experiences with Rich Media formats
27. December, 2016
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Focus more on mobile in 2017!
22. December, 2016
A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..
Go-To Vertical Video Format
11. November, 2016
This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.
Smart AdServer and madvertise launch Native Parallax format
27. October, 2016
Smart Ad Server and madvertise have launched a high-impact, native parallax format available for both display and video on mobile and in-app. The aim of the new format is to provide a “non-disruptive” user experience.