How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?
4. February, 2020
Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collection and advertising targeting, as Chrome controls nearly 70% of the desktop browser market. After Google’s announcement speculation started immediately – how it will affect programmatic buying of advertising and third-party data audiences, which mainly are based on cookies currently.
What is TCF 2.0 about and what do you have to do?
27. November, 2019
TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and to pass this permission (or prohibition) in an intelligible form to the digital advertising industry. There is a need for a common standard as there is a large number of data-driven players in the market.
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
10. May, 2019
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.
TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?
26. April, 2019
IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.…
Data traders’ drop out game has started?
27. March, 2019
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.
Transparency of the data market in a post-GDPR world
5. October, 2018
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full stop if the consumers’ consents for the use of data would not be obtained. At Relevant, we were convinced that GDPR would free the market of the most suspicious players.
Relevant joined to IAB Europe’s Transparency & Consent Framework
21. June, 2018
Relevant has signed up to IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.
EU’s general data protection regulation will affect your web services
10. April, 2018
Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.
GDPR & ePrivacy site compliance – steps you can take today
12. March, 2018
As the 25th May 2018 fast approaches, marketers should be getting to grips with the changes that GDPR will mean for them. As the gatekeepers to the majority of customer data the marketer’s role in preparations for GDPR (General Data Protection Regulation) is critical to full compliance.
Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten
14. February, 2018
The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.