Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
10. May, 2019
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.
TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?
26. April, 2019
IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.…
Data traders’ drop out game has started?
27. March, 2019
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.
Transparency of the data market in a post-GDPR world
5. October, 2018
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full stop if the consumers’ consents for the use of data would not be obtained. At Relevant, we were convinced that GDPR would free the market of the most suspicious players.
Relevant joined to IAB Europe’s Transparency & Consent Framework
21. June, 2018
Relevant has signed up to IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.
EU’s general data protection regulation will affect your web services
10. April, 2018
Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.
GDPR & ePrivacy site compliance – steps you can take today
12. March, 2018
As the 25th May 2018 fast approaches, marketers should be getting to grips with the changes that GDPR will mean for them. As the gatekeepers to the majority of customer data the marketer’s role in preparations for GDPR (General Data Protection Regulation) is critical to full compliance.
Relevant introduces Relevant Consent – a GDPR Website Compliance Solution, in cooperation with Ensighten
14. February, 2018
The clock is ticking – Data processors and data providers are all sharing the same headache; how to become compliant easy and safely without disrupting the user experience. The General Data Protection Regulation (GDPR) means significant changes for your entire organisation. Relevant Digital is now partnering up with Ensighten to support the markets need for a GDPR compliance solution.
GDPR and the Law of Unintended Consequences
15. August, 2017
Relevant Viewpoint has invited Petteri Vainikka, VP of Strategic Business Development at Cxense to comment on ongoing debate of the General Data Protection Regulation and the impact on industry.
Relevant viewpoint: Out of the shadows into the limelight
21. February, 2017
Text by Anna Paimela. Anna is a technology and privacy lawyer, head of IAB Finland’s data protection working group and partner at Iconics Consulting. Companies should raise consumer awareness of the role of third parties in supporting free online media. It is high time to step out from the shadows into the limelight – that is of course if you have nothing to hide.