The role and possibilities of data in programmatic buying
17. April, 2020
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressions are purchased using automation. Probably, programmatic would never have achieved its current popularity without the wide possibilities of data utilization.
Digital Marketing 2020 – What are the current trends?
4. February, 2020
Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digital world and what is getting around the corner? What are the questions marketers are currently looking for answers to? Here are some themes that will challenge and inspire digital business and marketing professionals in 2020.
What are 1st, 2nd and 3rd party data and how can they be used in marketing?
5. December, 2019
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is crystallizing the data, prioritizing it and making it usable. What kind of data you are most useful as a marketer depends on your current situation and your goals.
MTVuutiset.fi joins Relevant Audience, which will become Finland’s largest independent data marketplace
21. November, 2019
MTVuutiset.fi is joining Relevant Audience, Finland’s largest independent data marketplace. It currently includes 18 million unique browsers, as well as 500 million monthly data collection events.
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
10. May, 2019
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.
The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent
20. April, 2019
Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.
Data traders’ drop out game has started?
27. March, 2019
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.
Advanced programmatic reporting across multiple SSPs and Adservers
27. February, 2019
Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.
Relevant is more than ad-tech
19. February, 2019
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.
Where should you pay attention to when buying data?
16. January, 2019
Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?