How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?
4. February, 2020
Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collection and advertising targeting, as Chrome controls nearly 70% of the desktop browser market. After Google’s announcement speculation started immediately – how it will affect programmatic buying of advertising and third-party data audiences, which mainly are based on cookies currently.
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
10. May, 2019
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.
Data traders’ drop out game has started?
27. March, 2019
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.
Relevant joined to IAB Europe’s Transparency & Consent Framework
21. June, 2018
Relevant has signed up to IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.
EU’s general data protection regulation will affect your web services
10. April, 2018
Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.