Cxense

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

20. April, 2019

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

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Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel

11. December, 2018

Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.

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Discover the sweet spot between growing subscription revenues and securing advertising intakes

19. September, 2018

Wondering how to convert more readers into subscribers while maintaining steady advertising intakes? The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Cxense Launches Conversion Engine, All-in-One Solution for Publishers to Grow Recurring Revenue from Digital Subscriptions

4. September, 2018

Cxense today announces the launch of Conversion Engine, a new machine learning-powered solution for dynamic paywalls and personalized customer journeys. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues.

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Cxense acquires the Finnish based company Enreach

24. April, 2018

Last week, Cxense announced the acquisition of Enreach, their most important strategic partner in Europe. Cxense and Enreach have worked closely together since the two companies formed a partnership in early 2017.

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Expand your quality audiences with lookalike modelling

9. March, 2018

Cxense has just released improvements to the feature Lookalike modeling in the Cxense Data Management Platform (DMP). The improved modelling feature enables publishers to promote more targeted content to their readers and increase the number of page views per user.

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Top 3 growth drivers in the market for DMPs – Private Data Marketplaces and Data Co-ops

25. November, 2017

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #3: Private Data Marketplaces and Data Co-ops.

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Top 3 growth drivers in the market for DMPs – Artificial Intelligence

16. November, 2017

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #2: Artificial Intelligence.

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Top 3 growth drivers in the market for DMPs – Single Customer View

9. November, 2017

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the first part of a series of 3 blogs – Driver #1: Single Customer View.

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Lippupiste invests in data-driven advertising by utilizing new technology

6. September, 2017

Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.

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