Smart Expands Programmatic With Rubicon

2017/10/24

Smart, an independent ad serving platform based in Europe that gives publishers greater control over their ad inventory than other ad servers, is bolstering its programmatic options through a new server to server partnership with the Rubicon Project, operator of a global ad exchange. The server-side integration allow Smart AdServer’s publisher clients to tap into Rubicons extensive Nordic demand of display advertising, while maintaining the control offered by Smart’s core service.

Smart is plugging into Rubicon Project’s exchange using the latter’s XAPI technology, which will be integrated with Smart’s Holistic Yield Management, which automatically chooses the highest yield of programmatic and direct sold ads. It also ensures premium campaigns run in full.

The new service is available to all Smart publishing clients worldwide and is compatible with all online ad formats. Smart publishers that access Rubicon’s broad pool of ad clients can enable the programmatic interface by ticking a box in Smart’s interface, according to the company. They can track monetization via programmatic sales alongside direct sales with Smart’s consolidated reporting features.

ABOUT SMART RTB+

Smart RTB+ is the holistically yielding SSP built into Smart Adserver, which also handle other SSP connections holistically. In addition to Smart key position as adserver, RTB+ offer you, a completely integrated solution which maximizes the value of your audience and your inventory in a fully transparent and efficient environment while still maintaining direct relationships with advertisers and agencies.

Smart AdServer RTB+ allows you to open your inventory (in parts or in its entirety) to major market players on the demand side (DSPs,Trading Desks & Retargeters). A feature enabled due to the integration of RTB+ adserving, allows for bidding on direct sales with programmatic sales for each impression, unlike traditional SSPs. For ideal optimization of your inventory, Smarts algorithms determine the best campaign to stream for each impression based on your network criteria: inventory forecast, commitments to your direct advertisers, price, target. Only an integrated platform enables this holistic view of inventory and enables full optimization of fill rate and overall advertising revenue. Because the additional SSP sources are added through RTB+, there is no need to learn how to use the additional SSPs, it is all handled automatically through the RTB+ setup, saving both time and resources for your team.

Based in Paris, Smart has expanded to eleven offices around the world, and currently has a customer base of around 1,000 publishers and ad networks around the world, including Wine Enthusiast, Ozy.com, and France’s Le Monde newspaper. Altogether Smart delivers ads across around 50,000 Web sites and apps, according to the company.

Relevant is the exclusive reseller of Smart in the Nordics. Contact us if you like to hear more about Smarts services, or to get an official nordic reference.

Sources: Mediapost, Smart Adserver

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more