Segment Finder helps advertisers to find valuable segments available on Relevant Audience
We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all the segments that are available on Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment. You are able to find our offering from DoubleClick Bid Manager, Adform DSP, and Appnexus.
We are constantly developing the site and therefore we hope to receive your feedback to help the Segment Finder serve its users as well as possible. You can explore and utilize the Segment Finder at http://segments.relevant-audience.com. Remember to save the site to your favorites as well.
Didn’t find the segment you needed? We are tailoring audiences upon request, enquire a new segment by email: datasegments(a)relevant-audience.com or send us a contact request here.
Where to pay attention to when you want to increase programmatic sales of advertising?
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.
Relevant’s Customer Satisfaction
At the end of 2018, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the third time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.
Where should you pay attention to when buying data?
Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?
Where to pay attention to in digital business and marketing in 2019?
At the turn of the year, there is always a habit to predict what the next year will bring in digital business and marketing, and what topics will become the hottest in 2019. Also at Relevant, we had a look at our own crystal ball and listed, in our opinion, at least the following themes will create discussion in the coming year.
Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel
Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.