Relevant receives funding from the TEKES Digiboost programme and expands activities with Relevant Audience

2017/06/09

At Relevant we work with analytical tools and data reporting for online media. Relevant is a front runner in enabling digital commercialisation and we have recently been approved for funding from the Tekes Digiboost programme. The Digiboost programme enables SMEs and Midcap companies to enhance their understanding of digitalisation and its utilisation in business operations. This is very suitable for a company like Relevant with the will and ability to grow internationally by means of digitalisation.

So, what is Digiboost? Digiboost funding is for companies that have made the decision to increase their expertise to better utilise digitalisation and achieve rapid growth in their international business. The aim is to harness digitalisation to create new earning opportunities and operations and methods that boost the company’s competitiveness. In many cases, the exploitation of digitisation requires a company to develop its management and operating methods. The development of management and operating methods can form parts of the Digiboost project.

Relevant may acquire new expertise by purchasing expert services or through recruitment. It can also include its own payroll costs related to the Digiboost project. This is exactly what Relevant has applied for and received funding.

The funding we have received is intended for hiring more expertise with in the field of building and maintaining our data marketplace Relevant Audience and to expand the service internationally. We are now in the process of finding more data analysts and developers to assist the growth of the new promising data market.

If you want to know more about careers in Relevant, please feel free to visit our career page.

Read also:

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more

How to improve the visibility of ad placements?

2019/02/27

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

Read more

Advanced programmatic reporting across multiple SSPs and Adservers

2019/02/27

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Read more

Relevant is more than ad-tech

2019/02/19

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.

Read more

Where to pay attention to when you want to increase programmatic sales of advertising?

2019/01/24

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more