Relevant is more than ad-tech

2019/02/19

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects. Because the projects are often deeply rooted in the business of our customers, they are done under a strict NDA, thus unfortunately they can not be used as public references.

Recently the projects have focused particularly on the utilisation of data, and we have been able to work with the following themes together with our great clients:

1. Increasing sales through data:

Often, our customers miss sparring with data-related opportunities. We are looking to find answers to questions like:

2. Architecture:

Once we know what is to be done, but still open questions like how and which tools are to be used remain, we can think about the following:

3. Organising and knowledge partner:

Technologies are important facilitators, however, people and the know-how are the most important assets and they often lie at the heart of development projects:

There are many questions without universal answers. But this is the best part in projects. Each project is unique, and the right answers are customer-specific. Once the goals, strategies and roadmaps have been made, the actual doing starts, and very often we continue to cooperate by implementing the well-designed plans.

Call or send a message – let’s talk more about how we can help you grow your business! Read more here: Data, Service, Technologies

Read also:

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more

How to improve the visibility of ad placements?

2019/02/27

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

Read more

Advanced programmatic reporting across multiple SSPs and Adservers

2019/02/27

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Read more

Where to pay attention to when you want to increase programmatic sales of advertising?

2019/01/24

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more

Relevant’s Customer Satisfaction

2019/01/22

At the end of 2018, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the third time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.

Read more