Hej Sverige! Relevant expands to Sweden!
Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm. One of Relevant goals is to be able to serve our customers locally. Currently, our System Architect Samuel Palmer works at our Stockholm office and soon we are welcoming more resources in Sweden.
Our new office is located at: Söder Mälarstrand 21, 118 20 Stockholm
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.
Publishers have a problem: Their paywalls are too steep to scale
If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.
TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?
IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.…
The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent
Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.
Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.