Hej Sverige! Relevant expands to Sweden!
Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm. One of Relevant goals is to be able to serve our customers locally. Currently, our System Architect Samuel Palmer works at our Stockholm office and soon we are welcoming more resources in Sweden.
Our new office is located at: Söder Mälarstrand 21, 118 20 Stockholm
Cxense acquires the Finnish based company Enreach
Last week, Cxense announced the acquisition of Enreach, their most important strategic partner in Europe. Cxense and Enreach have worked closely together since the two companies formed a partnership in early 2017.
Relevant Audience expands to Latin America
We’re starting the year with new growth opportunities. Relevant Digital is now partnering with publishers and agencies in LATAM to leverage on the regions steady digital growth. As more agencies and advertisers dive into programmatic buys and given the digital market expected growth for 2018, the choice to explore Latin America is an exciting one.
EU’s general data protection regulation will affect your web services
Much has been said about the GDPR. In a nutshell, it is a regulation from the European Commission that replaces the old data protection regulation and will, in equal measure, expand the existing policies. The many privacy rights provided by the GDPR mean that any person becomes the owner of any data collected about him or her.
What is an Ad Server?
Here’s a simple definition.
An ad server is a web server that stores online marketing advertisements and delivers them to digital supports like websites, mobile sites or mobile apps. The ad server’s interface allows users to manage their advertisements. That includes putting the creatives online, setting the delivery parameters and targeting, serving ads, as well as monitoring and optimising online campaigns.
Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is selected, it is sent on the ad server and the chosen creative is displayed. The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money.