Relevant Digital Expands Swedish Operations

2017/12/08

Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services and we’re happy to announce that we have welcomed Mikael Roupé to the family, as our new Digital Business Manager. Mikael will be focusing on building up our new data marketplace: Relevant Audience, and we’re happy to welcome a capacity in the business who has been working in the industry since its early days and has a heavy knowledge in data analytics from his experience with InsightOne and Experian.

Relevant are 20 strong digital professionals located in Stockholm, Helsinki and Copenhagen. We specialize in data collection and -activation as well as digital advertising technologies and services. Relevant Audience is already gaining significant traction in Finland and Denmark with more than 20 mio users from premium data providers and more than 300 audience segments. Sweden has already started to take off with more than 1 million users.

Relevant Digital’s service brings together data providers and buyers who are looking for high quality and transparent data segments. Relevant provides expertise, tools and services for data providers to improve and develop their sales products and target groups. We build target segments for buyers in cooperation with our data providers. Our mission is to make data sales possible in a fair, transparent and trustable way. Find Relevant Audience in all leading DSP’s. Service makes the difference.

Read also:

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more

How to improve the visibility of ad placements?

2019/02/27

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.

Read more

Advanced programmatic reporting across multiple SSPs and Adservers

2019/02/27

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Read more

Relevant is more than ad-tech

2019/02/19

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.

Read more

Where to pay attention to when you want to increase programmatic sales of advertising?

2019/01/24

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more