Relevant CEO Petri Kokkonen is joining IAB Finland’s board of directors

2017/11/24

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th November. Relevants CEO Petri Kokkonen was elected for the period 2018. The new chairman of the board will be elected at the first board meeting. The board is replacing half of the board member every year. The new board is comprised of five media representatives and seven representatives from digital marketing companies.

One of the new board members is Petri Kokkonen, CEO of Relevant Digital. Petri commented on his new role:

“It’s great to get this opportunity to serve the whole industry participating in to IAB board. Right now, IAB Finland is focusing to make data- and advertising market more transparent, this is also really important for Relevant and for me personally”.

See the full list of members here.

Themes for 2018 are quality of advertising and responsibility

The focus of IAB Finland’s 2018 is on the quality and accountability of advertising. The EU General Data Protection Regulation, GDPR, will come into force on May 25th 2018 and will become an important focus area for IAB Finland’s activities. “GDPR brings a lot of good things to the industry, it forces the players to pay attention to advertising coverage and accountability both in their own and in their chosen partners,” says IAB Finland’s Executive Director Birgitta Takala.

Source: IAB Finland

Relevant News

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Publishers have a problem: Their paywalls are too steep to scale

2019/04/29

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?

2019/04/26

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.…

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2019/04/20

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.