Premium data marketplace – Relevant Audience

2017/03/01

The capability to target messages to the right audience is a key factor when executing successful marketing campaigns. Everyone knows! Data is vital for programmatic marketing and the need for premium data and flexible services is growing. Since programmatic buying and audience buying is accelerating, demand for premium data for targeting is growing rapidly on the marketer side. And there is significant potential for all parties, both buy and sell side to benefit of the use of data. Some may argue the benefit is for the users too, since they get more targeted ads and services.

To meet the market needs and combining some of our core services in data, programmatic selling and services, Relevant has launched ‘Relevant Audience’.

nuoli a data platform for advertisers, who want to reach their target audience and increase their marketing efficiency by using high quality data.
nuoli for data providers, like premium publishers and data service providers, who need a professional, trustable and transparent partner for data sales.

We are focusing on offering best possible service for data buyers and sellers.

A data marketplace needs to have high standards and safety for advertisers and consumers related to online marketing is a prerequisite. We respect highly audience privacy, and operate our data platform in compliance with existing legislation and EU privacy directives and support the growth and innovation of legal undertakings.

Build new revenue and strengthen your customer relations by commercializing you audience

Data business has been growing fast and in programmatic trading third party data has become a commodity for advertiser and media agencies. We believe, that data business will continue to grow fast and reach 100 millions of euros in Nordic countries.

Data can generate significant uplift for the advertiser campaign ROI and working with publisher first party data can generate additional revenue for publishers and other potential data providers, like for for example app producers, telcos or any other parties which have digital audiences. Providing data for advertisers will open new revenue stream, which is not competing with existing revenue sources.

Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales products, target groups and internal operations.

We build target segments for buyers based on your data, but everything will be done in co-operation with data provider, of course, based on customer’s needs. Our mission is to make data sales possible in a fair, transparent and trustable way.

Quality segments for advertisers

Our data sources are mainly local publishers and other data providers, who will offer data for audience targeting through our solution. We are always willing to share our data sources with advertisers as well as methods we have been using when building specific segments.

We are continuously developing our segments and new data providers are constantly joining our platform. We have already created a wide range of demographic and interest based segments, as well as more tailored audiences. Some examples: people interested in ski resorts, weather information for european cities or people who are looking for specific jobs. You are able to find our segments in DoubleClick Bid Manager and Adform DSP, and we are adding more DSP’s during spring.

We are happy to tell more about our data products and services, please do not hesitate to contact us!

For more info:
Petri Kokkonen
petri.kokkonen(a)relevant.fi
+358 40 833 5077

Read also:

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more

Publishers have a problem: Their paywalls are too steep to scale

2019/04/29

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

Read more

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?

2019/04/26

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.

Read more

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2019/04/20

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

Read more

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more