Publishers are brilliant storytellers, but their business model is rapidly changing as media goes digital. How can they adapt? Personalization is the key to creating value and driving digital revenue for media brands: It’s the most powerful way to boost engagement, drive value for your content and make sure your readers keep returning to your site for the great customer experience that only you can offer them.
In this 3 minute video, Petteri Vainikka (VP Strategic Business Development) and Vigleik Takle (COO) from Cxense discuss what the future holds for personalization in the publishing industry.
For more info contact: Otto Neubert, otto.neubert(a)relevant-digital.com
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