Olli Järvilehto takes lead of commercial development of the Relevant’s data business
Relevant, the specialized online advertising and media company, strengthens its expertise and development by recruiting Olli Järvilehto. For the past 8 years, Järvilehto has worked for GroupM as a Head of Trading and Business Development. At Relevant he will manage the commercial development of Relevant Audience. Relevant has recently launched the premium data exchange Relevant Audience. The exchange is a marketplace that offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying.
“Olli has an extensive know-how about the online media trade and will deepen our expertise and certainly boost the growth of our new business. In particular, the strong knowledge from the demand side brings a significant added value to our offering to both data providers and media buyers, using our data products. We are really happy to welcome Olli and look forward to strengthen our awesome team!”, says Otto Neubert, CSO and Partner, Relevant.
“The importance of data in creating effective digital marketing campaigns is increasing the demand and I believe that the market needs a trustworthy, transparent and service-oriented data partner like Relevant. So it’s great to start this new position and building the Relevant Audience data business together with the customers”, says Olli Järvilehto, who will start in his new position by the beginning of May.
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