My first weeks with Relevant: Samuel Palmér

2017/12/11

Samuel started working for Relevant as an System Architect in October. He is working with our development team to bring our up-and-coming Relevant Apps product to the market. With this new product, data providers for Relevant Audience will get full insight on their data selling performance – per day, site and audience segment. This will add another level of transparency and automation for our Audience data providers.

With a background in the online advertising industry – Samuel is keen to help Relevant provide their customers with a wider sets of tools to monitor, react and act upon their data and other revenue streams. Both on the sell- and buy-sides of the digital ecosystem.

We asked Samuel some questions about his first experiences of being part of Relevant team.

What got you interested in working for Relevant?

I’ve known Relevant for years as a highly competent and trustworthy company with an online marketing know-how second to none in the Nordic region. Therefore I didn’t hesitate many seconds when the opportunity emerged to be a part of this company – and to help developing Relevant Digitals product suite.

What makes the digital industry compelling to you?

The online advertising industry have transformed during the last years from consisting of relatively simple products (ad servers) showing (in most cases irrelevant) banners – into a data-driven and increasingly sophisticated digital market, with a wealth of exciting challenges, many of them still waiting to be solved. To work on the forefront of such evolution – is something that I believe is interesting for anyone with a passion for technical problem solving.

What have you enjoyed mostly during your first time at Relevant?

The friendly and open minded atmosphere at Relevant is something that I think makes everyone in the company focus better, not only on their own tasks – but on helping each other achieving our common goals. I like the transparency within the company where all information you need to understand the company’s direction is shared to everyone.

Would you like to join to our Relevant team?

Are you an experienced veteran in the digital industry who is looking for new challenges or just starting your career, but want to learn about online advertising and online media? Relevant are continuously looking for a wide range of talent to strengthen our team. Check our open positions.

Read also:

How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?

2020/02/04

Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collection and advertising targeting, as Chrome controls nearly 70% of the desktop browser market. After Google’s announcement speculation started immediately – how it will affect programmatic buying of advertising and third-party data audiences, which mainly are based on cookies currently.

Read more

Digital Marketing 2020 – What are the current trends?

2020/02/04

Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digital world and what is getting around the corner? What are the questions marketers are currently looking for answers to? Here are some themes that will challenge and inspire digital business and marketing professionals in 2020.

Read more

What are 1st, 2nd and 3rd party data and how can they be used in marketing?

2019/12/05

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is crystallizing the data, prioritizing it and making it usable. What kind of data you are most useful as a marketer depends on your current situation and your goals.

Read more

What is TCF 2.0 about and what do you have to do?

2019/11/27

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and to pass this permission (or prohibition) in an intelligible form to the digital advertising industry. There is a need for a common standard as there is a large number of data-driven players in the market.

Read more

MTVuutiset.fi joins Relevant Audience, which will become Finland’s largest independent data marketplace

2019/11/21

MTVuutiset.fi is joining Relevant Audience, Finland’s largest independent data marketplace. It currently includes 18 million unique browsers, as well as 500 million monthly data collection events.

Read more