My first weeks with Relevant Audience: Tiina Kivilahti

2017/04/19

Tiina Kivilahti | RelevantTiina started working for Relevant as an Data Analyst in February. Tiina is working with analysis of online data and creating segments for Relevant Audience. Tiina is assisting sell side customers to find the most valuable audience assets and buy side customers to find most valuable audience. Many hours will be spend on monitoring, evaluating and developing audience segments. We asked Tiina a couple of questions about her first experience of being a part of our Relevant family.

What got you interested in working for Relevant?

I have a long experience in making different surveys and utilizing data, but mainly from market research perspectives. Working with Relevant Audience is sort of the same, but different. Online data sources are much bigger and so interesting to explore. I’d personally like to focus more on the data analytics to expand my perspective. My position and the business environment at Relevant really meets my expectations.

What have you enjoyed mostly during your first time at Relevant?

It’s very motivating to learn new things. Getting to know professional and really nice colleagues also plays a key role in adopting new things and makes me feel like home. I’ve also learned much about our customers and media and have already met some of them personally, which is a privilege and a source of inspiration to deliver results.

What makes the digital industry compelling to you?

I am very interested in analysing data and it’s really great to have a possibility to keep up-to-date in this field by working with our customers.

Would you like to join to our Relevant team?

Are you an experienced veteran in the digital industry who is looking for new challenges or just starting your career, but want to learn about online advertising and online media? Relevant are continuously looking for a wide range of talent to strengthen our team. Check our open positions.

Read also:

How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?

2020/02/04

Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collection and advertising targeting, as Chrome controls nearly 70% of the desktop browser market. After Google’s announcement speculation started immediately – how it will affect programmatic buying of advertising and third-party data audiences, which mainly are based on cookies currently.

Read more

Digital Marketing 2020 – What are the current trends?

2020/02/04

Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digital world and what is getting around the corner? What are the questions marketers are currently looking for answers to? Here are some themes that will challenge and inspire digital business and marketing professionals in 2020.

Read more

What are 1st, 2nd and 3rd party data and how can they be used in marketing?

2019/12/05

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is crystallizing the data, prioritizing it and making it usable. What kind of data you are most useful as a marketer depends on your current situation and your goals.

Read more

What is TCF 2.0 about and what do you have to do?

2019/11/27

TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and to pass this permission (or prohibition) in an intelligible form to the digital advertising industry. There is a need for a common standard as there is a large number of data-driven players in the market.

Read more

MTVuutiset.fi joins Relevant Audience, which will become Finland’s largest independent data marketplace

2019/11/21

MTVuutiset.fi is joining Relevant Audience, Finland’s largest independent data marketplace. It currently includes 18 million unique browsers, as well as 500 million monthly data collection events.

Read more