Here we grow again!
We are growing and we would like to say ’Welcome back!’ to Carla Miettinen who started working again for Relevant in January. Carla has been working for Relevant during summer for a couple of years, so it’s like welcoming back an old friend of the house and Carla already feels familiar with our customers and processes. Carla will be working part-time with us for some months, while studying mobile programming at Metropolia University of Applied Sciencies.
Welcome to Carla!
How Google’s decision to kill 3rd-party cookies will affect to the digital marketing ecosystem?
Google has announced its decision to block third-party cookies from Chrome in two years. In practice, this will mean a big change in user data collection and advertising targeting, as Chrome controls nearly 70% of the desktop browser market. After Google’s announcement speculation started immediately – how it will affect programmatic buying of advertising and third-party data audiences, which mainly are based on cookies currently.
Digital Marketing 2020 – What are the current trends?
Typically, early in the year, it is anticipated which topics will become the hottest in digital marketing this year. What has already changed the digital world and what is getting around the corner? What are the questions marketers are currently looking for answers to? Here are some themes that will challenge and inspire digital business and marketing professionals in 2020.
What are 1st, 2nd and 3rd party data and how can they be used in marketing?
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is crystallizing the data, prioritizing it and making it usable. What kind of data you are most useful as a marketer depends on your current situation and your goals.
What is TCF 2.0 about and what do you have to do?
TCF, or Transparency & Consent Framework, is an industry-standard that allows to obtain the required permission for the use of data from consumers and to pass this permission (or prohibition) in an intelligible form to the digital advertising industry. There is a need for a common standard as there is a large number of data-driven players in the market.
MTVuutiset.fi joins Relevant Audience, which will become Finland’s largest independent data marketplace
MTVuutiset.fi is joining Relevant Audience, Finland’s largest independent data marketplace. It currently includes 18 million unique browsers, as well as 500 million monthly data collection events.