Here we grow again!
We are growing and we would like to say ’Welcome back!’ to Carla Miettinen who started working again for Relevant in January. Carla has been working for Relevant during summer for a couple of years, so it’s like welcoming back an old friend of the house and Carla already feels familiar with our customers and processes. Carla will be working part-time with us for some months, while studying mobile programming at Metropolia University of Applied Sciencies.
Welcome to Carla!
The role and possibilities of data in programmatic buying
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressions are purchased using automation. Probably, programmatic would never have achieved its current popularity without the wide possibilities of data utilization.
What should replace the third-party cookie?
Google will block third-party cookies in Chrome browser within two years. Immediately after Google’s announcement there were speculations about what will replace third-party cookies in the future. The view of the future seems to vary quite a bit depending on who is asked. In this post, we’ll open up Google’s vision for the topic a bit.
Relevant Digital’s Customer satisfaction
At the end of 2019, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the fourth time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall results.
Buying a Display Campaign through Google – The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity – through the Google Display Network (GDN), purchased through Google Ads and programmatically using Display & Video 360 platform of the Google Marketing Platform, which is often used with the Campaign Manager (CM) platform. Here are a few things about how systems differ.
Meet us at these events in 2020
This year we will attend at least these events. If you are attending and would like to meet us, please contact our sales or fill the form.