Here we grow again!
We are growing and we would like to say ’Welcome back!’ to Carla Miettinen who started working again for Relevant in January. Carla has been working for Relevant during summer for a couple of years, so it’s like welcoming back an old friend of the house and Carla already feels familiar with our customers and processes. Carla will be working part-time with us for some months, while studying mobile programming at Metropolia University of Applied Sciencies.
Welcome to Carla!
Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.
How to improve the visibility of ad placements?
Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertisers, and agencies. The visibility of the placements, or viewability, is measured by in-screen values. Paying attention to the visibility of placements can significantly affect your earnings. Bad in-screen values tell the publisher that at least these things need more attention.
Advanced programmatic reporting across multiple SSPs and Adservers
Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated.
We solved the challenge by developing a tool that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.
Relevant is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online media. Ad servers, software vending and marketing technologies and the related know-how are an important part of our offering, but it does not stop there. In addition to tech projects, we regularly carry out demanding consultancy projects.
Where to pay attention to when you want to increase programmatic sales of advertising?
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.