Looking towards development projects of the end-of-year!


In the Summer, we have been able to charge our batteries and rejoice over beautiful Summer days one after another. Soon the Summer will turn into a crisp Autumn and we will get to enjoy the darkening evenings. In the Autumn, it is also the time to look at the end of the year and possibly even next year’s development and other projects.

During the Summer, we have been updating our website to make it easier for the visitors to find the areas where our expertise is strongest and we can help our customers the most. On our website the solutions we offer are divided into Data related products, Services and Technologies. Feel free to contact us if you have any questions or need more information or support with your own work.

This month, we found it necessary to deal with Google’s product reform that might have caused confusion. Therefore we made short presentations on Google Ad Manager & Marketing Platform on our blog. In addition, we wrote about the Open RTB 3.0 standard, which aims to further enhance the programmatic buying transparency and security of advertising market. Take a look at them if you would like a summary of these topics.

Autumn is the time of various events. Our CEO Petri Kokkonen, and Head of Data Olli Järvilehto will attend the 12-13 September DMexco, where our partners Smart and Cxense also have their own stands. Please, contact Petri or Olli if you are taking part in the event!

Wishing you a successful Autumn,
Relevant team

Read also:

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?


Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more

Publishers have a problem: Their paywalls are too steep to scale


If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

Read more

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?


IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.

Read more

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent


Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

Read more

Data traders’ drop out game has started?


Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more