Lippupiste invests in data-driven advertising by utilizing new technology
Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.
To strengthen its capability as a forerunner of data-driven advertising, Lippupiste has signed a license agreement with Norwegian Cxense ASA, whose DMP technology is utilized for collection, processing and activation of data. The consulting and setup of the solution and related services and education of personnels to Lippupiste is provided by Relevant, a provider of data and online advertising technologies and services.
“Network and mobile commerce has been our main sales channel for a long time. The most significant part of advertising events are also digital. Data has been used extensively in the past, but now we want to focus more clearly on all possible data points within one single platform, combining entertainment, culture and sports with data-driven demand and thereby deliver more cost-effective marketing solutions for our event organizing partners,” says Ari Palhamo, Managing Director of Lippupiste Oy.
“Lippupiste has a strong and ambitious vision of developing their digital event marketing and integrating data as part of it. It’s great to work with an industry-leading pioneer who is ready to invest in technology and know-how to develop its operations, both of which are needed to achieve the best result,” says Relevant CEO Petri Kokkonen.
Petri Kokkonen, +358 40 833 5077
Lippupiste Oy is a fast growing multi-channel ticketing specialist: system vendor, event marketing expert and active ticketing sales house. About five million tickets are sold annually for more than 18,000 theater-, culture-, entertainment- and sports-events, through the sales channels of Lippupiste.
Relevant, a partner in data and online advertising technologies and services. Relevant helps its customers improve advertising revenue, boost the value of the audience and create new revenue streams. With several development projects, Relevant has redeemed its position as the industry’s leading partner.