Lippupiste invests in data-driven advertising by utilizing new technology

2017/09/06

Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.

To strengthen its capability as a forerunner of data-driven advertising, Lippupiste has signed a license agreement with Norwegian Cxense ASA, whose DMP technology is utilized for collection, processing and activation of data. The consulting and setup of the solution and related services and education of personnels to Lippupiste is provided by Relevant, a provider of data and online advertising technologies and services.

“Network and mobile commerce has been our main sales channel for a long time. The most significant part of advertising events are also digital. Data has been used extensively in the past, but now we want to focus more clearly on all possible data points within one single platform, combining entertainment, culture and sports with data-driven demand and thereby deliver more cost-effective marketing solutions for our event organizing partners,” says Ari Palhamo, Managing Director of Lippupiste Oy.

“Lippupiste has a strong and ambitious vision of developing their digital event marketing and integrating data as part of it. It’s great to work with an industry-leading pioneer who is ready to invest in technology and know-how to develop its operations, both of which are needed to achieve the best result,” says Relevant CEO Petri Kokkonen.

More information:
Petri Kokkonen, +358 40 833 5077

Lippupiste Oy is a fast growing multi-channel ticketing specialist: system vendor, event marketing expert and active ticketing sales house. About five million tickets are sold annually for more than 18,000 theater-, culture-, entertainment- and sports-events, through the sales channels of Lippupiste.

Relevant, a partner in data and online advertising technologies and services. Relevant helps its customers improve advertising revenue, boost the value of the audience and create new revenue streams. With several development projects, Relevant has redeemed its position as the industry’s leading partner.

Read also:

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more

Publishers have a problem: Their paywalls are too steep to scale

2019/04/29

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Put simply, they still have more of the granular, behavioral and interest data that advertisers want.

Read more

TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 – What should I know as a publisher?

2019/04/26

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.

Read more

The New Paywall Is “Bendable”: How the Wall Street Grew Subscribers by More Than 30 Percent

2019/04/20

Publishers face the ever growing challenge of declining ad revenue due to market-dominating platforms like Google and Facebook. And with so much free content for easy consumption and changing user behaviour it is a serious challenge for publishers to sell subscriptions, stop the decline and grow revenues.

Read more

Data traders’ drop out game has started?

2019/03/27

Last week, it was reported that Oracle has stopped selling AddThis data in Europe. Data traders who collect their data in contravention of the GDPR can still be found in bulk and we believe that the removal of AddThis is just a prelude. We will see significant market cleaning done during this and next year and the first signs of this are already visible in the Nordic countries.

Read more