How to collect and make better use of data?

2018/11/19

There is much talk about exploiting data, but what kind of technology and know-how are needed to get it started in practice? The ability to analyse, process, and activate data has become widely available to more and more businesses in recent years as more efficient data tools are evolving.

Data Management Platform collects real-time data from all devices and applications.The data collected from digital channels can be enriched with data from other sources – for example, CRM databases, sales data and various analytics with information provided by external and internal systems. Data Management Platforms process all this information in one interface. Data collected and enriched with DMP can be used to personalise content, target and retarget advertising, and most importantly to increase sales.

The purpose of the Data Management Platform is to develop customer experience with data and thus affect the whole business in a positive way. DMP can build a variety of data-based target groups and utilise them, for example, in programmatically purchased campaigns. This will help you reach important target groups across the web regardless of the sites you are advertising on. Additionally, your own target groups can be augmented by modeling. The use of Data Management Platform (DMP) takes marketing and data to a new level.

Benefits and opportunities

– Real-time collection and recovery of data
– Combining data from multiple sources and managing in one place
– High-quality and functional target groups for advertising and / or commercialisation
– Visitor experience personalisation
– Revenue growth and business development
– Expanding valuable audiences (modeling)

Is starting to exploit data topical for you?

The easiest way to get started is by turning to a professional instead of trying to get everything done by yourself. We help to map data sources that are useful for your business and together we will carry out a successful DMP deployment project. We can, where necessary, build target groups and help get them for marketing use. We also help with the creation of data management practices and the training of personnel. Let us know the baseline and see together how to move forward.

At Relevant we follow the world that is becoming digitised at an accelerated pace with curiosity. We question old approaches and look for new and better solutions to help our customers succeed. We have already helped develop hundreds of online media content and earned our place as an industry-leading partner.

Your data is valuable – manage and use it!

We evaluate DMP’s benefits for your business, contact for more information:

Petri Kokkonen
+358 40 833 5077
petri.kokkonen(a)relevant.fi
Petri Kokkonen, CEO | Relevant

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more