How to collect and make better use of data?

2018/11/19

There is much talk about exploiting data, but what kind of technology and know-how are needed to get it started in practice? The ability to analyse, process, and activate data has become widely available to more and more businesses in recent years as more efficient data tools are evolving.

Data Management Platform collects real-time data from all devices and applications.The data collected from digital channels can be enriched with data from other sources – for example, CRM databases, sales data and various analytics with information provided by external and internal systems. Data Management Platforms process all this information in one interface. Data collected and enriched with DMP can be used to personalise content, target and retarget advertising, and most importantly to increase sales.

The purpose of the Data Management Platform is to develop customer experience with data and thus affect the whole business in a positive way. DMP can build a variety of data-based target groups and utilise them, for example, in programmatically purchased campaigns. This will help you reach important target groups across the web regardless of the sites you are advertising on. Additionally, your own target groups can be augmented by modeling. The use of Data Management Platform (DMP) takes marketing and data to a new level.

Benefits and opportunities

– Real-time collection and recovery of data
– Combining data from multiple sources and managing in one place
– High-quality and functional target groups for advertising and / or commercialisation
– Visitor experience personalisation
– Revenue growth and business development
– Expanding valuable audiences (modeling)

Is starting to exploit data topical for you?

The easiest way to get started is by turning to a professional instead of trying to get everything done by yourself. We help to map data sources that are useful for your business and together we will carry out a successful DMP deployment project. We can, where necessary, build target groups and help get them for marketing use. We also help with the creation of data management practices and the training of personnel. Let us know the baseline and see together how to move forward.

At Relevant we follow the world that is becoming digitised at an accelerated pace with curiosity. We question old approaches and look for new and better solutions to help our customers succeed. We have already helped develop hundreds of online media content and earned our place as an industry-leading partner.

Your data is valuable – manage and use it!

We evaluate DMP’s benefits for your business, contact for more information:

Petri Kokkonen
+358 40 833 5077
petri.kokkonen(a)relevant.fi
Petri Kokkonen, CEO | Relevant

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