Go-To Vertical Video Format
75% of mobile video screen space goes unused. But it doesn’t have to be that way! Smart AdServer’s Go-To Vertical Video format transforms any horizontal video creative into an ad suitable for a vertical screen. A customized video background (blurred, sepia toned, saturated, etc.) is added to fill up the entire screen, offering a more immersive ad experience. This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.
For more info contact: Otto Neubert, otto.neubert(a)relevant-digital.com