Managing and putting data to work is one of the biggest challenges publishers face in the digital age. The ultimate way for both large international and regional publishers to retake control of audience data and make it meaningful is to harness it in a data management platform (DMP). A powerful DMP enables extraction, analysis, segmentation and use of just the right data at the right time – in real time.
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.
Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.
Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.
Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.
Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?
Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.