Expand your quality audiences with lookalike modelling

2018/03/09

Cxense has just released improvements to the feature Lookalike modeling in the Cxense Data Management Platform (DMP).

The improved modelling feature enables publishers to promote more targeted content to their readers and increase the number of page views per user. This will eventually also lead to more ad views and potentially higher revenue and hopefully happier users reading relevant content and being displayed to more relevant advertising. The feature allows publishers to expand their audiences and offer advertisers higher quality segments than before. This translates to an even more effective ad spend on the publishers’ inventory and thus happier customers.

But what is lookalike modeling?

Basically, it enables segments in the DMP to be extended to larger, higher valued audiences. By applying AI and machine learning, Cxense has made the functionality even better. The new feature highlights offer an instant feedback on segment modelling based on events from the last month, filling the lookalike segment to requested size in one go. This will give the user a fast overview of the segments and you don’t have to wait for the segment to fill up over time.

The segment modeling is utilizing a broader set of data sources than before; e.g. content consumption, site behavior, and offline data. Lookalike modelling is only uses new users, there’s no overlap between original segments and lookalike segments. You can also define specific inclusion criteria for each segment which enables the end user to find the right balance between segment quality (low inclusion) and reach (higher inclusion %).

Below you can find a link to a presentation that describes the features in more detail, and how it is constructed:
Lookalike Modeling – A Cxense DMP Feature

Feel free to contact us for a demo or more information.

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more