Enjoy the Summer!


Spring turned quickly into Summer and soon we will be able to enjoy the well-deserved vacations. The momentum at Relevant has also been sufficient. We have spent most of the last few weeks with data, GDPR, various development projects and Ad ops tasks.

Both publishers and advertisers alike have faced challenges due to the new privacy policy that came into effect on 25 May 2018. It will still take some time before the interpretations and practices become established. Perhaps you have already noticed that in order to help our customers comply with the Privacy Policy and prevent data leaks on the website, we have added a consent management tool Relevant Consent to our service selection. You can find more information about Relevant Consent here. Utilisation of data in advertising is increasing. To gain a deeper insight on the experiences of Finnish advertisers and media companies on the use of target groups in advertising, we conducted a survey during the Spring, find the results here.

Vacations may be challenging for resourcing. The Relevant team is available through the Summer and ready to offer online advertising support for both publishers and advertisers. Learn more about Relevant AdOps here.

Enjoy the Summer!
Relevant Team

Read also:

Where to pay attention to when you want to increase programmatic sales of advertising?


Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sales processes that involve negotiating between people and handling orders. Programming advertising has been quickly adopted in different markets, making it easier, faster and more flexible to buy media inventory.

Read more

Relevant’s Customer Satisfaction


At the end of 2018, we carried out our customer satisfaction survey among our Relevant customers. The survey was conducted for the third time. We would like to thank all participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall result.

Read more

Where should you pay attention to when buying data?


Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?

Read more

Where to pay attention to in digital business and marketing in 2019?


At the turn of the year, there is always a habit to predict what the next year will bring in digital business and marketing, and what topics will become the hottest in 2019. Also at Relevant, we had a look at our own crystal ball and listed, in our opinion, at least the following themes will create discussion in the coming year.

Read more

Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel


Our longtime partner Cxense has announced that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.

Read more