Enjoy the Summer!


Spring turned quickly into Summer and soon we will be able to enjoy the well-deserved vacations. The momentum at Relevant has also been sufficient. We have spent most of the last few weeks with data, GDPR, various development projects and Ad ops tasks.

Both publishers and advertisers alike have faced challenges due to the new privacy policy that came into effect on 25 May 2018. It will still take some time before the interpretations and practices become established. Perhaps you have already noticed that in order to help our customers comply with the Privacy Policy and prevent data leaks on the website, we have added a consent management tool Relevant Consent to our service selection. You can find more information about Relevant Consent here. Utilisation of data in advertising is increasing. To gain a deeper insight on the experiences of Finnish advertisers and media companies on the use of target groups in advertising, we conducted a survey during the Spring, find the results here.

Vacations may be challenging for resourcing. The Relevant team is available through the Summer and ready to offer online advertising support for both publishers and advertisers. Learn more about Relevant AdOps here.

Enjoy the Summer!
Relevant Team

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