Discover the sweet spot between growing subscription revenues and securing advertising intakes

2018/09/19

Wondering how to convert more readers into subscribers while maintaining steady advertising intakes?

The answer is dynamic, data-driven, real-time personalization across all devices. Conversion Engine empowers publishers to monetize insight into their audience’s behavior and preferences in order to increase subscription revenues. The solution leverages Cxense’s personalization algorithms and user profiles to present the best suited content and subscription offers to engage each reader individually, thereby rapidly increasing subscription conversions.

Understand your readers and increase subscription revenues

As ad revenues decline but willingness to pay for content increases, publishers realize that success depends once again on forming close relationships with their readers. Cxense Conversion Engine helps publishers turn audience insight into revenue by doing just that. Based on real-time behavioural, contextual and even sociodemographic data, Conversion Engine enables publishers to create personalized customer journeys that can make the difference be tween a casual reader and a subscriber.

Drive conversions with predictive analytics and machine learning

A machine learning-powered propensity model ensures that the right content, promotions and offers are shown to the right reader at the right time. By harnessing the power of predictive analytics, publishers can replace their static paywall with a flexible one that is dynamic and personalized in terms of timing, context and offer. With a dynamic paywall based on Conversion Engine, you can open up or lock down content automatically and in real-time according to a reader’s likelihood to subscribe. The paywall can also easily be managed manually, should the need arise.

Rapidly design and deploy campaigns that work

For many publishers, increasing efficiency is on top of their agenda. Therefore Cxense designed Conversion Engine to help publishers generate more revenue per reader with less effort. Cexense integrated audience insight, content recommendation, campaign management, A/B testing and paywall delivery into one easy-to-use solution tailored to business and newsroom users’ needs.

Want to automatically remind subscribers that their credit card details soon expire? Or open up the paywall to readers from abroad to create interest and drive traffic? With Conversion Engine those that know their audience best can set this up in minutes without losing valuable time between decision making and execution.

Easily balance subscription growth and ad revenues

Find the perfect balance between growing subscriptions and maintaining ad revenues. In a few easy steps you can adjust content access and paywall behavior for different audience groups. As a consequence, a reader with a low likelihood to subscribe will see more ad-financed content instead of a subscription offer whereas someone with high subscription propensity will see the paywall more quickly.

In addition, Conversion Engine offers sophisticated A/B testing capabilities that allow publishers to optimize campaigns for each audience group – to make sure each reader gets the right content, promotions and offers at the right time.

Real-time reporting to optimize campaign performance

Tired of spending hours on manually creating reports? Reports in Conversion Engine are designed to be of immediate use to business and newsdesk users so they can easily analyze campaign and content performance.

Want to know what type of content resonated best with recent subscribers? Or if the freemium campaign targeted towards finance executives had the desired effect? With Conversion Engine you can easily explore and measure campaign results in real-time so you can spend your time analyzing results instead of looking for them.

Do you want to hear more, please contact Ronny or Petri and book time for the demo.

Source: Cxense

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