Cxense acquires the Finnish based company Enreach
Last week, Cxense announced the acquisition of Enreach, their most important strategic partner in Europe. Enreach helps publishers create audiences that are relevant and valuable to advertisers. Their solution fuses behavioural and semantic online data with demographic data from market research into audience profiles and allows targeting highly accurate segments. The acquisition therefore considerably strengthens Cxense’s ability to offer bespoke segmenting and reporting capabilities to publishers and helps them increase the value of their audience inventory. Enreach is also the DMP powering many DMP segments in Relevant Audience.
Cxense and Enreach have worked closely together since the two companies formed a partnership in early 2017. The combined Cxense-Enreach technology is therefore already deployed and proven in several joint customer projects. The acquisition allows Cxense to take the collaboration to the next level and significantly enhance their offering to existing customers:
- Socio-demographic segment creation (based on age, gender, household income, education level, employment status etc.)
- Interest segment creation, e.g. an audience’s propensity to buy certain products or services (based on panel data and surveys)
- Campaign Reporting, generates reports on audience targeted campaigns
- Audience Radar, tracks the effectiveness of ads you carry and demonstrates to advertisers how the audience has engaged with them
Work is already underway to incorporate Enreach’s technology into Cxense own. The long-term plan is to offer a fully integrated service on the Cxense platform. Enreach’s CEO, Kimmo Kiviluoto, who will join the Cxense leadership team, will lead the integration work.
Read the full stock exchange notice here.