Cooperation with Smart AdServer


Precise ad serving, revenue generation  and campaign management are critical areas in digital advertising,  and Relevant has entered into an agreement with one of the leading suppliers of ad serving solutions, the Smart AdServer, in order to offer their products to media companies in the Nordic countries.

“Our partnership with Smart means that Relevant now offers the best the ad serving solutions to our customers. Smart’s ad server  and revenue generating solutions fit perfectly into our product portfolio. Nordic media companies demand high quality solutions that support direct and programmatic sales across all screens, and Smart is an industry leading provider in those areas” says Petri Kokkonen, Relevant CEO.

Cyrille Geffray, Smart AdServer CEO explains “This partnership with Relevant will allow us to extend our footprint in a very dynamic and high growth region for us. Our unique fullstack publisher suite, together with the expertise of Relevant team, will bring publishers the best tools to maximize the value of their inventory.”

Smart AdServer operates in nine countries across Europe and North America, and cooperates with more than 650 media companies, totaling 30,000 sites. Among the clients are the Axel Springer, HI Media and the two French media’s Le Monde and Liberation. The agreement means that Relevant becomes Smart AdServer’s bridgehead for the Nordic media companies.

For further information please contact:
Otto Neubert, CSO at Relevant via cell: +45 20 20 00 55

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