Cooperation with Smart AdServer

2016/08/24


Precise ad serving, revenue generation  and campaign management are critical areas in digital advertising,  and Relevant has entered into an agreement with one of the leading suppliers of ad serving solutions, the Smart AdServer, in order to offer their products to media companies in the Nordic countries.

“Our partnership with Smart means that Relevant now offers the best the ad serving solutions to our customers. Smart’s ad server  and revenue generating solutions fit perfectly into our product portfolio. Nordic media companies demand high quality solutions that support direct and programmatic sales across all screens, and Smart is an industry leading provider in those areas” says Petri Kokkonen, Relevant CEO.

Cyrille Geffray, Smart AdServer CEO explains “This partnership with Relevant will allow us to extend our footprint in a very dynamic and high growth region for us. Our unique fullstack publisher suite, together with the expertise of Relevant team, will bring publishers the best tools to maximize the value of their inventory.”

Smart AdServer operates in nine countries across Europe and North America, and cooperates with more than 650 media companies, totaling 30,000 sites. Among the clients are the Axel Springer, HI Media and the two French media’s Le Monde and Liberation. The agreement means that Relevant becomes Smart AdServer’s bridgehead for the Nordic media companies.

For further information please contact:
Otto Neubert, CSO at Relevant via cell: +45 20 20 00 55

Read more

Read also:

Client-side or Server-side Header bidding?

2019/10/14

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an overall improvement over the waterfall, there are a few drawbacks. To address these issues, a new technology emerged: server-side header bidding.

Read more

Annual Attitudes to Programmatic Advertising report has been published – read the most interesting findings here

2019/10/04

IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. If you are working on programmatic, we recommend that you read this report. To make it easier, we’ve put together the key findings here.

Read more

We are looking for a Fullstack developer

2019/09/23

Your job will be creative and solution-oriented, and you will have a say in a lot of areas of the product-development. You will work in our development team in Kista, together with our Lead Developer. You will work with both front end and back end on our primary product.

Read more

Come say hello to us at Dmexco 2019!

2019/08/30

Dmexco will be held in Cologne 11-12th September. This year Relevant will have a stand in Future Park which is dedicated to new innovations. Our stand is located in Hall 9 at C-032a. If you are coming to Dmexco come and visit our stand. You can also schedule a meeting in advance with Olli, Petri or Ronny.

Read more

Google Chrome’s privacy changes – how will they impact the online advertising ecosystem?

2019/05/10

Google announced earlier this week that they will bring new privacy controls to Chrome, following the same path as Safari and Firefox have chosen before, but with a slightly different approach. The way Google is approaching this is that the classification of cookies as first or third party needs to be done on the site.

Read more