Strategy

Relevant viewpoint: Better Ads Initiative

3. May, 2017

For many years ads has been an important part of the media ecosystem subsidizing the cost of content and services for consumers. But advertisers and medias meet new challenges as consumers blocks the ads on digital medias.

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Relevant Viewpoint: Creative predictions for 2017

8. March, 2017

Relevant Viewpoint investigates pain points, success stories and trends in the industry and in this interview we discuss the progress made by publishers in 2016 and what to expect in 2017 with Gustaf Jilken, Director Nordics, Integral Ad Science (IAS).

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Premium data marketplace – Relevant Audience

1. March, 2017

Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales products, target groups and internal operations.

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8 Ways to Boost Your 2017 Programmatic Monetization Strategy

27. January, 2017

We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out the top 2017 trends!

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Focus more on mobile in 2017!

22. December, 2016

A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..

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How publisher can regain control and succeed

13. December, 2016

We took the opportunity to address the financial constraints of the online publishers in the online media sales. We invited CEO Pernilla Boshuis from MatchAds and COO David Pironon from Smart Adserver on stage to discuss the opportunities of how publishers can over win the competition and regain control.

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Top 4 tips for succeeding with personalization

24. November, 2016

As a publisher, you continue to face an ever changing business landscape that continually presents new challenges; and the newest challenge is fairly complex: How do you create a sustainable digital business model? One strategy that can be used to engage, convert, and monetize digital audiences is personalization.

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