Hi, are you coming to dmexco 2017?
22. August, 2017
Don’t forget to visit our partner Smart Adserver at dmexco, September 13 & 14, 2017. Our CEO Petri Kokkonen and CSO Otto Neubert will be there as well.
Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product Owner at Smart AdServer
18. April, 2017
Q&A with Ahmed Chakroun Mobile and Rich Media Product Owner at Smart AdServer to learn more about games developers expectations and how they can deal with gaming apps monetization.
8 Ways to Boost Your 2017 Programmatic Monetization Strategy
27. January, 2017
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out the top 2017 trends!
Deliver Powerful Ad Experiences with Rich Media formats
27. December, 2016
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Focus more on mobile in 2017!
22. December, 2016
A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..
How publisher can regain control and succeed
13. December, 2016
We took the opportunity to address the financial constraints of the online publishers in the online media sales. We invited CEO Pernilla Boshuis from MatchAds and COO David Pironon from Smart Adserver on stage to discuss the opportunities of how publishers can over win the competition and regain control.
Go-To Vertical Video Format
11. November, 2016
This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.
Smart AdServer and madvertise launch Native Parallax format
27. October, 2016
Smart Ad Server and madvertise have launched a high-impact, native parallax format available for both display and video on mobile and in-app. The aim of the new format is to provide a “non-disruptive” user experience.
Automated Guaranteed – what’s new?
19. September, 2016
Well, Automated Guaranteed is the new standard of programmatic trading, which makes guaranteed buying more efficient and tempting and gives the buy side the possibility to buy premium sites easily
What’s a Full Stack Ad Platform for Publishers?
6. September, 2016
Cross-platform and cross-channel, it allows publishers to deliver advertisements on the right device, in the right format, at the right time. In addition, a full stack supports yield management, which lets direct and programmatic sales compete and, in turn, offers publishers the best price available.