The Smart choice
Relevant is the only reseller of Smart Adserver in the Nordics. We have been working for a decade in the ad serving industry and we know what publishers want and how they want to run their online ad business. So why would we trust Smart to be the best possible solution for the publisher to use? Because Smart want to solve the biggest problem publishers, advertisers and agencies face in online advertising — control.
It’s simple. When other companies sell and resell your ad inventory and data through various parties, you depreciate your company’s value along the way. Smart’s integrated ad server and RTB+ Solution allows you to maintain control over your valuable media assets. We provide you with one robust engine to drive your revenues at any scale.
Your ad server is the core of your business. It’s your most important strategic asset. It’s much more powerful when it is seamlessly integrated with RTB+ and can handle the monetization and delivery of any kind of ads – display, rich media, video, native – on any platform – web, mobile web or mobile apps.
The holistic ad server
Smart is one integrated platform to run your entire advertising business, including direct and programmatic campaigns, across all digital formats and screens. Optimize operations without losing time switching between platforms.
Maximize revenue with holistic yield management
As the central piece of the puzzle, the ad server gets the big picture. It can optimize the value of each impression by taking absolutely all parameters into account in real time allowing direct sales to compete with programmatic ones.
The platform dynamically allocates ads by incorporating all activity on the network: traffic and inventory forecasting, delivery planning, guaranteed campaign commitments, offers, and targeting parameters.
Efficiently manage your inventory and ad campaigns
Our solution is simple and elegant — hands down the most intuitive and user-friendly interface on the market — and answers your most important needs. Smart Adserver is a cross-platform, cross-device, cross-channel technology and it’s 100% independent, 100% publisher-focused and easy-to-use. Access top quality buyers via an SSP integrated into the ad server.
Solutions for publishers
The Full Stack Ad server