News of online advertising and media

Top 3 growth drivers in the market for DMPs – Artificial Intelligence

2017/11/16

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the second part of a series of 3 blogs – Driver #2: Artificial Intelligence.

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How to use own data – 3 basic things

2017/11/16

A lot of data is lying in the corners of many companies or it is possibly not even currently collected. With a relatively small effort, that data could be collected, analysed and put in use to improve marketing and user experience. Get started with basics – how data can be used, what kind of risks are associated with using data and how to get started easily?

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What’s the Difference Between Google AdSense and DoubleClick AdExchange?

2017/11/13

When choosing the way and the tools to sell ad inventory should you take time to properly evaluate the options and choose the solution that fits best for your needs. There are many of choices at the market but here we had clarified the differences between Ad Exchange and AdSense

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The differences in Google Display Network (GDN) and DoubleClick Bid Manager (DBM)?

2017/11/13

Google offers advertisers two ways of running display activity – through the Google Display Network (GDN) and programmatically using the DoubleClick Bid Manager (DBM) platform. Here are a few things about how systems differ..

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Top 3 growth drivers in the market for DMPs – Single Customer View

2017/11/09

We asked Petteri Vainikka, VP of Product Management at Cxense to list what top 3 drivers will catalyze growth in the market for DMP’s. Here we go with the first part of a series of 3 blogs – Driver #1: Single Customer View.

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Open position in Copenhagen: Technical Account Manager

2017/11/09

As a technical account manager, you will be responsible for setting up new installations, improving existing setups, and invent new exciting combinations of the existing tech stack.

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Smart Expands Programmatic With Rubicon

2017/10/24

Smart, an independent ad serving platform based in Europe that gives publishers greater control over their ad inventory than other ad servers, is bolstering its programmatic options through a new server to server partnership with the Rubicon Project, operator of a global ad exchange.

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My First Weeks at Relevant: Tuukka Aaltonen

2017/10/12

Tuukka has started at Relevant as a project manager in July. After getting to know the different parts of the business he has focused especially in our portfolio of data driven marketing products for advertisers and agencies. Another area where specialises is in running online service commercialisation projects for Relevant’s customers. We asked Tuukka a few questions about utilising data and his first thoughts as a member of the team Relevant.

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Publisher, add the Ads.txt file to your site now!

2017/10/10

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inventory from sources identified as authorized sellers in its ads.txt file when a file is available.

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We are now officially ‘Relevant Digital Oy’

2017/10/10

We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So why the name change you may wonder?

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Hej Sverige! Relevant expands to Sweden!

2017/10/09

Just over a year ago, Relevant started operating actively in more Nordic countries as we merged with Danish Digidee and expanded operations with an office in Copenhagen. Now we are happy to tell that our growth is continuing and last week we opened our office in Stockholm.

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IAB Sweden Programmatic event 2017

2017/09/26

On October 25, IAB Sweden, together with the Swedish Programmatic Task Force, invites you to the Nordic region’s biggest event on Programmatic!

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Relevant is sponsoring ‘Programmatic Advertising & Marketing Automation 2017’ on November 28th in Copenhagen

2017/09/08

Programmatic will continue to refine buying and selling processes and shift attention to higher-value marketing and advertising functions. Automated platforms and services can continue to drive industry growth through increasingly relevant and effective advertising, flexible publisher monetization opportunities, and enhanced consumer experiences. Relevant is excited to sponsor the event and we’re looking forward to meeting peers in the industry.

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Why should marketers care about data quality?

2017/09/06

In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data and how would marketeers know what data is high quality and worth to invest?

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Lippupiste invests in data-driven advertising by utilizing new technology

2017/09/06

Lippupiste Oy, the leading Finnish ticket sales company in the event industry aims to be the strongest digital marketer in its field. Lippupiste has developed its marketing expertise on a long-term basis, investing in education of personnel as well as advertising and data -technologies.

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My first weeks with Relevant: Rasmus Josefsen

2017/09/05

Rasmus started working for Relevant as an Data Analyst in June. Rasmus is working with analysis of online data and creating segments for Relevant Audience, the data marketplace which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying.

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Hi, are you coming to dmexco 2017?

2017/08/22

Don’t forget to visit our partner Smart Adserver at dmexco, September 13 & 14, 2017. Our CEO Petri Kokkonen and CSO Otto Neubert will be there as well.

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GDPR and the Law of Unintended Consequences

2017/08/15

Relevant Viewpoint has invited Petteri Vainikka, VP of Strategic Business Development at Cxense to comment on ongoing debate of the General Data Protection Regulation and the impact on industry.

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Fighting against domain spoofing will help publishers and advertisers alike

2017/08/15

Ads.txt (Authorized Digital Sellers) is an IAB project aiming at eliminating counterfeit and unauthorized inventory. Its main goal is to fight against domain spoofing: buyers can verify if the seller (who sends the publisher URL (domain) in bid requests) is legitimate and authorized to sell inventory (impressions) originating from this publisher URL.

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OOO – out of office

2017/08/15

On Friday August 18th, all Relevant employees will be out of office and for a workshop and inspired with new knowledge, to the benefit of employees and our customers.

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Webinar: The Key to Exceeding Advertiser Expectations

2017/08/15

On this webinar you’ll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.

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What you need to know about enjoying midsummer in the Nordics?

2017/06/20

A lot has happened at Relevant in the first six months of the year and the pace will accelerate after the holiday season. Now it’s time to go to the summer house, fly away, drive out and explore and enjoy the summer and a little relaxing break. Relevant Team are wishing everyone a sunny and relaxing summer!

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The last chance to book AdOps resources for the summer holidays

2017/06/20

Summer – and the holiday season – is finally here. Relevant AdOps provides support whether you need assistance for longer periods or just on a case-by-case. So why not let us assist you and you can have a well deserved break?

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Relevant Viewpoint: Real World E-mail Marketing

2017/06/16

In three years the New York Times has doubled their list of newsletter subscribers accumulating to an impressive 13 million, according to an internal memo. Part of their success is due to their strategic approach to e-mail which includes a range of niche newsletters such as local news as well as more frequent publications.

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Relevant receives funding from the TEKES Digiboost programme and expands activities with Relevant Audience

2017/06/09

At Relevant we work with analytical tools and data reporting for online media. Relevant is a front runner in enabling digital commercialisation and we have recently been approved for funding from the Tekes Digiboost programme.

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What audience segments are advertisers interested to buy?

2017/06/02

“Data is the new oil” has become a common expression for decision-makers and has been mentioned at several occasions. A Google search turns up more than one billion results of data – but what audience segments are advertiser interested to buy in Europe and what brands are investing in audience data?

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My first weeks with Relevant Audience: Olli Järvilehto

2017/05/29

Olli Järvilehto started working for Relevant in May. Olli is Head of Data and commercial responsible development of Relevant Data Business; the data marketplace Relevant Audience, which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying. We asked Olli some questions about his new role with Relevant Audience and the his first experiences of being part of Relevant team.

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Tips for a Successful Ad Server Migration

2017/05/18

Are you considering to change ad server? At Relevant, our consultants have helped many clients maintain successful businesses throughout the years. We like to share some important tips based our experience of severals migration projects.

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Relevant viewpoint: Better Ads Initiative

2017/05/03

For many years ads has been an important part of the media ecosystem subsidizing the cost of content and services for consumers. But advertisers and medias meet new challenges as consumers blocks the ads on digital medias.

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Olli Järvilehto takes lead of commercial development of the Relevant’s data business

2017/04/26

Relevant the specialized online advertising and media company, strengthens its expertise and development by recruiting Olli Järvilehto. For the past 8 years, Järvilehto has worked for GroupM as a Head of Trading and Business Development. At Relevant he will manage the commercial development of Relevant Audience.

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My first weeks with Relevant Audience: Tiina Kivilahti

2017/04/19

Tiina started working for Relevant as an Data Analyst Specialist in February. Tiina is working with analysis of online data and creating segments for Relevant Audience. Tiina is assisting sell side customers to find the most valuable audience assets and buy side customers to find most valuable audience.

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Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product Owner at Smart AdServer

2017/04/18

Q&A with Ahmed Chakroun Mobile and Rich Media Product Owner at Smart AdServer to learn more about games developers expectations and how they can deal with gaming apps monetization.

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Relevant & Smart Adserver is sponsoring IAB Finland’s seminar: Opportunities with Programmatic buying

2017/04/13

IAB Finland and its partners are hosting the leading programmatic buying event, to marketing professionals in Helsinki, on April 25th. Relevant & Smart Adserver is one of the sponsors. IAB Finland have put together a comprehensive program, highlighting perspectives on programmatic buying opportunities.

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The future of personalization in publishing

2017/04/06

In this 3 minute video, Petteri Vainikka (VP Strategic Business Development) and Vigleik Takle (COO) discuss what the future holds for personalization in the publishing industry.

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My first weeks with Relevant AdOps: Suvi Salo

2017/03/15

Suvi Salo started working for Relevant as an AdOps Specialist in February. Suvi is working part time while she is studying Multilingual Management Assistant at Haaga-Helia University of Applied Sciences. We asked Suvi a couple of questions about her first experience of being a part of our Relevant family.

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How to turn anonymous visitors into loyal customers

2017/03/15

Today, marketers find one of their biggest challenges is converting anonymous website visitors into loyal customers. Research shows more than 98 percent of website visitors are anonymous.

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Relevant Viewpoint: Creative predictions for 2017

2017/03/08

Relevant Viewpoint investigates pain points, success stories and trends in the industry and in this interview we discuss the progress made by publishers in 2016 and what to expect in 2017 with Gustaf Jilken, Director Nordics, Integral Ad Science (IAS).

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Premium data marketplace – Relevant Audience

2017/03/01

Relevant Audience is a service, which enables easy and safe data sales. Our service brings together data providers and buyers, who are looking for high quality, transparent data segments. Besides data segments, we are happy to provide a wide range of expertise, tools and services for data providers to improve and develop their sales products, target groups and internal operations.

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Relevant viewpoint: Out of the shadows into the limelight

2017/02/21

Text by Anna Paimela. Anna is a technology and privacy lawyer, head of IAB Finland’s data protection working group and partner at Iconics Consulting. Companies should raise consumer awareness of the role of third parties in supporting free online media. It is high time to step out from the shadows into the limelight – that is of course if you have nothing to hide.

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Proposed ePrivacy regulation create problems for programmatic advertising

2017/02/02

The proposed new regulation presented by the European Commission is supposed to replace the current Cookie directive by the same time the General Data Protection Regulation (GDPR) takes effect. Even though they are related, there are important differences and, unless the proposal is changed, it could prove to be a major problem for all who are working with digital, and especially programmatic, advertising.

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Here we grow again!

2017/01/27

Our AdOps team got more resources in January when Carla Miettinen started to work for Relevant. Carla has worked before in our AdOps for a few summers so she feels already familiar with the customers and our processes.

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8 Ways to Boost Your 2017 Programmatic Monetization Strategy

2017/01/27

We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out the top 2017 trends!

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Relevant’s Customer Satisfaction

2017/01/16

In the end of 2016, we carried out our very first customer satisfaction survey among our Relevant Adops customers. We would like to thank all participants for your feedback, it’s a great help for us to develop our services and our future cooperation. Here is the summary of the overall result:

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Build user profiles with a data management platform (DMP) to increase conversions

2017/01/04

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make money

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Deliver Powerful Ad Experiences with Rich Media formats

2016/12/27

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

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Focus more on mobile in 2017!

2016/12/22

A lot of publishers, or at least their revenue streams, fell through this gap on the leap from print to digital. Now, there is another challenge publishers face. This time, it’s within digital, and it is the increasing focus from desktop to mobile. In this sense, desktop has become the new print for publishers..

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Thank you for the past year!

2016/12/22

We would like to thank all our customers and partners for the past year. We wish you all a Merry Christmas and a successful New Year 2017!

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How publisher can regain control and succeed

2016/12/13

We took the opportunity to address the financial constraints of the online publishers in the online media sales. We invited CEO Pernilla Boshuis from MatchAds and COO David Pironon from Smart Adserver on stage to discuss the opportunities of how publishers can over win the competition and regain control.

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Top 4 tips for succeeding with personalization

2016/11/24

As a publisher, you continue to face an ever changing business landscape that continually presents new challenges; and the newest challenge is fairly complex: How do you create a sustainable digital business model? One strategy that can be used to engage, convert, and monetize digital audiences is personalization.

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The first IAB certified AdOps team in Finland

2016/11/17

So now we can happily to tell that our Relevant Adops team is the first IAB Adops certified team in Finland. We also wanted to develop our know-how with Google tools so in addition so our team is Google certified. Now we assist you with Google’s tools better than before.

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Go-To Vertical Video Format

2016/11/11

This new product is VAST compatible and can be sold through programmatic channels, which will allow publishers to offer advertisers appealing inventory and, ultimately, increase their CPMs.

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Competition winner – IAB Sweden Programmatic Event

2016/11/10

Thanks for attending IAB Sweden Programmatic Event 26th October. We have a competition, where subscribing to the newsletter was involved to to win spa & a dinner in Stockholm. Now we have drawn the winner. The lucky one was this time..

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GDPR Will Bring an Era of better Media and Marketing

2016/11/08

The GDPR, or more commonly known as ‘General Data Protection Regulation’ will be rolled out in the EU in 2018 and the implications for media and advertisers are significant in the way we use data – and there’ll be more strict regulation and fines for especially the abuse of data.

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Programmatic buying in Scandinavia 2016′ by Danske Medier – win a ticket to the conference

2016/11/02

Follow Relevant on LinkedIn and enter the competition to win a ticket to the conference ‘Programmatic buying in Scandinavia 2016’ value 240 EURO. We will draw a winner among all Relevant’s LinkedIn followers on November 18th.

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Smart AdServer and madvertise launch Native Parallax format

2016/10/27

Smart Ad Server and madvertise have launched a high-impact, native parallax format available for both display and video on mobile and in-app. The aim of the new format is to provide a “non-disruptive” user experience.

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Programmatic techniques – What is Header Bidding?

2016/10/26

Programmatic selling may mean automation in theory, but it still requires plenty of behind-the-scenes work to connect the buyers to the sellers. Header bidding is one of the many ways that publishers can try to get more revenue for their ad inventory programmatically.

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Recommending the right content at the right time increases audience engagement

2016/10/24

Thanks to personalized content recommendations on the homepage, time spent on site triples and page views per visit double at the 140-year-old Canadian newspaper.

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Are the definitions surrounding programmatic confusing you?

2016/10/14

Get it all straight in one minute flat. This video sheds light on: OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and programmatic premium.

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Gather, segment, and action your data with DMP

2016/09/22

Managing and putting data to work is one of the biggest challenges publishers face in the digital age.

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Automated Guaranteed – what’s new?

2016/09/19

Well, Automated Guaranteed is the new standard of programmatic trading, which makes guaranteed buying more efficient and tempting and gives the buy side the possibility to buy premium sites easily

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How do publishers increase audience engagement? More content isn’t always the answer

2016/09/16

The money a publisher makes from selling advertising, subscriptions and marketing to these readers can be re-invested in creating the content they love, thus increasing their engagement.

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What’s a Full Stack Ad Platform for Publishers?

2016/09/06

Cross-platform and cross-channel, it allows publishers to deliver advertisements on the right device, in the right format, at the right time. In addition, a full stack supports yield management, which lets direct and programmatic sales compete and, in turn, offers publishers the best price available.

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Where can you meet Relevant in autumn 2016?

2016/09/05

Conferences which can you meet Relevant in autumn 2016

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Hi, are you coming to Dmexco 2016?

2016/08/26

Don’t forget to visit our partners Smart Adserver and Tagcommander in Dmexco. Don’t hesitate to contact us if you are coming, see you in Cologne!

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Cooperation with Smart AdServer

2016/08/24

Relevant Partner 4 Media Oy has just announced its partnership with Smart AdServer, leading direct and programmatic platform for premium media companies.

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Three digital advertising companies merge into one

2016/08/24

Digidee and Twomoon Digital merge with Relevant and will in the future provide digital solutions to media companies in the Nordic under the name Relevant.

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Why Data Management Platform (DMP)?

2016/06/25

Data Management Platform (DMP) collects data of site visitor’s mobile, tablet and computer use in a real-time. Stored data can be enriched by other 1st and 3rd party data, such as customer database information.

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